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Melbourne Mandate

FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate

August 22, 2013 by Neville HobsonĀ 

At the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people from 30 countries over the course of a year. In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss this Global Alliance initiative with the two architects of the Melbourne Mandate, Jean Valin and Dan Tisch. The … [Read more...] about FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate

Filed Under: For Immediate Release, Professional Development, Public Relations Tagged With: Melbourne Mandate

What do Barcelona, Melbourne and Stockholm mean to PRs?

April 23, 2013 by Neville HobsonĀ 

Yesterday on a London trip, I met up with Bruno Amaral and Kelly Pereira. I've known Lisbon-based Bruno for some years so it was great to catch up with him on his London visit. Over a coffee and some great conversation, the names of three cities came into our discussion: Barcelona, Melbourne and Stockholm. Cities well known to almost anyone, who could readily tell you in which countries they're located. (For the geographically challenged - yes, there are some - they're in Spain, Australia and … [Read more...] about What do Barcelona, Melbourne and Stockholm mean to PRs?

Filed Under: Business, Communication, Leadership, Professional Development, Public Relations Tagged With: Barcelona Principles, Melbourne Mandate, Stockholm Accords

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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