At the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people from 30 countries over the course of a year. In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss this Global Alliance initiative with the two architects of the Melbourne Mandate, Jean Valin and Dan Tisch. The … [Read more...] about FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate
Yesterday on a London trip, I met up with Bruno Amaral and Kelly Pereira. I've known Lisbon-based Bruno for some years so it was great to catch up with him on his London visit. Over a coffee and some great conversation, the names of three cities came into our discussion: Barcelona, Melbourne and Stockholm. Cities well known to almost anyone, who could readily tell you in which countries they're located. (For the geographically challenged - yes, there are some - they're in Spain, Australia and … [Read more...] about What do Barcelona, Melbourne and Stockholm mean to PRs?