The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus: Social media celebrities who have…
How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and…
It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes
Facebook and Twitter are no longer simply text platforms but mobile video channels battling to turn consumers away from TV
Slowing growth in user numbers and failure to capture a bigger slice of digital advertising revenue drove the departure of the chief executive
Theguardian.com will provide one destination for UK, mobile, US and Australian sites as monthly digital browsers hits 80m
A discussion topic in episode 701 of the FIR podcast, published today, looks at a question asked in the Metro newspaper last week: should British politicians take notes from Barack Obama’s campaign team? The Metro’s excellent report looked at the key role social media played – especially Twitter – in…
Watchdog to consult on how tweets can be brought under its remit, asking each newspaper to draw up a ‘Twitter policy’
