• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • About

Neville Hobson

www.nevillehobson.com

  • Podcasts
  • Library

Media

Social media stars breaching rules on promoting brands, watchdog says

October 9, 2017 by Neville Hobson 

songofstyle Instagram

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says

Filed Under: Advertising, Business, Communication, Ethics, Marketing, Reputation, Social Media, Web Tagged With: Advertising, Article, Blogging, Digital media, instagram, Internet, Main section, Media, News, Newspapers & magazines, Sarah Marsh, Social media, Technology, The Guardian, Twitter, UK Home News, UK news

#Hashtag10: the best hashtag fails in a decade

August 24, 2017 by Neville Hobson 

Hashtags

How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I've found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It's that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people … [Read more...] about #Hashtag10: the best hashtag fails in a decade

Filed Under: Twitter, Business, Communication, Social Media, Society Tagged With: Article, Blogging, Digital media, Edward Helmore, Facebook, Internet, Media, News, Social media, Social networking, Technology, Twitter, US news, World news

Facial recognition – a powerful ad tool or privacy nightmare?

August 22, 2016 by Neville Hobson 

celebselfie

This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?

Filed Under: Advertising, Artificial Intelligence, Business, Communication, Mainstream Media, Marketing, Social Media, Society, Technology, Trends Tagged With: Advertising, Analysis, Article, Blogposts, Digital business, Facial recognition, Marketing & PR, Media, Media & Tech Network, Minority Report, Sean Hargrave, Sponsored features, Technology, UK Professional Networks

Lights, camera, action: the unexpected rise of live online video

May 3, 2016 by Neville Hobson 

streaming mobile video

One of the most credible articles I've read this year on what's happening with live online video appeared in the Guardian last week. Written by Jerry Daykin, a global digital partner at Carat UK, the feature describes a complex landscape where live-video tools like Periscope, Facebook Live Video and Snapchat enable individuals to create and share content on-demand, yet highlights an issue that could have a big impact on how this landscape continues to evolve: A growing problem for social … [Read more...] about Lights, camera, action: the unexpected rise of live online video

Filed Under: Trends, Communication, Experiences, Marketing, Mobile, Social Media, Social Networks, Software, Technology, Twitter, Web Tagged With: Article, Comment, Digital marketing, Facebook, Internet, Jerry Daykin, Marketing & PR, Media, Media & Tech Network, Social networking, Technology, Twitter, UK Professional Networks

Dick Costolo: Twitter unfollows the leader as social milestones are missed

June 12, 2015 by Neville Hobson 

The news yesterday that Twitter CEO Dick Costolo is stepping down from that leadership role next month has attracted widespread commentary and opinion, not least on Twitter itself. There's credible opinions that Costolo is going because he hasn't evolved Twitter as many observers and critics expected or believe he should have. Indeed, the stock market greeted yesterday's announcement with a 10 percent rise in Twitter's share price at one point. An analysis in the Guardian today - you can … [Read more...] about Dick Costolo: Twitter unfollows the leader as social milestones are missed

Filed Under: Advertising, Business, Communication, Investor Relations, Leadership, Marketing, Public Relations, Social Media, Social Networks, Trends, Twitter, Web Tagged With: Article, Business, Dick Costolo, Internet, Jemima Kiss, Media, News, Technology, Twitter, World news

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to Next Page »

Primary Sidebar

What To Expect

Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

Twitter Facebook LinkedIn Instagram Flipboard
Subscribe via RSS

Subscribe via Email

Get email notifications of new posts.

Search This Site

Social Streams

Twitter, Instagram, Etc
Vuelio Top 10 Blog

Creative Commons license
Copyright © 2021 Neville Hobson. Some rights reserved.
This work is licensed under a Creative Commons International License.
Site version 10.1 · Powered by WordPress and Genesis Framework ·
RSS · Read Terms & Conditions of Use · Privacy Policy