The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says
How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I've found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It's that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people … [Read more...] about #Hashtag10: the best hashtag fails in a decade
This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?
One of the most credible articles I've read this year on what's happening with live online video appeared in the Guardian last week. Written by Jerry Daykin, a global digital partner at Carat UK, the feature describes a complex landscape where live-video tools like Periscope, Facebook Live Video and Snapchat enable individuals to create and share content on-demand, yet highlights an issue that could have a big impact on how this landscape continues to evolve: A growing problem for social … [Read more...] about Lights, camera, action: the unexpected rise of live online video
The news yesterday that Twitter CEO Dick Costolo is stepping down from that leadership role next month has attracted widespread commentary and opinion, not least on Twitter itself. There's credible opinions that Costolo is going because he hasn't evolved Twitter as many observers and critics expected or believe he should have. Indeed, the stock market greeted yesterday's announcement with a 10 percent rise in Twitter's share price at one point. An analysis in the Guardian today - you can … [Read more...] about Dick Costolo: Twitter unfollows the leader as social milestones are missed
News that The Guardian newspaper is planning to aggregate its presence on the web under a single entry point, theguardian.com domain, is an interesting milestone for a mainstream medium whose innovation in extending its presence and brand beyond its traditional printed newspaper origins in the UK makes it a stand-out among mainstream publishers. A web address change may not seem like that big a deal. But if you're a content publisher putting out the type of content online that attracts … [Read more...] about Guardian to launch new platform to streamline access to web content
A discussion topic in episode 701 of the FIR podcast, published today, looks at a question asked in the Metro newspaper last week: should British politicians take notes from Barack Obama’s campaign team? The Metro's excellent report looked at the key role social media played - especially Twitter - in both of the US president's election campaigns in 2008 and 2012 in enabling direct engagement with reporters and opinion-makers as well as with voters in communities across the United States (see … [Read more...] about Number 10 hands out Twitter exclusives to favoured journalists
The Guardian's report on plans by the Press Complaints Commission (PCC), the UK's mainstream print-media regulator, to include tweets made by journalists in its regulatory remit shouldn't be a surprise to any observer of the contemporary and rapidly-evolving media landscape. As the Guardian reports, the PCC thinks some tweets by journalists would be considered as part of a newspaper's editorial content and, therefore, subject to existing regulation covering such content. It wants media … [Read more...] about PCC seeks to regulate press Twitter feeds