Designed with strong technical expertise and high intelligence, it’s not so far-fetched that the robots of the future could outperform human managers. This article titled "Why a robot could be the best boss you've ever had" was written by Tomas Chamorro-Premuzic, for theguardian.com on Friday 9th September 2016 07.00 UTCWould you like to work for a robot? Although the automation of skilled jobs is a reality, your boss is probably (still) a human. Even though the most optimistic artificial … [Read more...] about Why a robot could be the best boss you’ve ever had
Media & Tech Network
Facial recognition – a powerful ad tool or privacy nightmare?
This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by t … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?
Lights, camera, action: the unexpected rise of live online video
One of the most credible articles I've read this year on what's happening with live online video appeared in the Guardian last week. Written by Jerry Daykin, a global digital partner at Carat UK, the feature describes a complex landscape where live-video tools like Periscope, Facebook Live Video and Snapchat enable individuals to create and share content on-demand, yet highlights an issue that could have a big impact on how this landscape continues to evolve: A growing problem for social plat … [Read more...] about Lights, camera, action: the unexpected rise of live online video
What will become of empathy in a world of smart machines?
There are some telling comments in a report about artifical intelligence that was published in the Guardian last October that has given me pause to think frequently about that place where AI and human intelligence intersect and/or collide: It is relatively easy to create a learning brain but we don’t yet know how to create a heart or a soul. In a recent talk at the New Yorker festival MIT Media Lab director Joi Ito asserted that “humans are really good at things computers are not.” It's a pair … [Read more...] about What will become of empathy in a world of smart machines?
Digital agencies must learn how to speak the CEO’s language
This article titled "Digital agencies must learn how to speak the CEO’s language" was written by Brandon Geary, for theguardian.com on Thursday 11th February 2016 16.00 UTCIt was Hewlett-Packard co-founder David Packard who said that marketing is too important to be left to the marketing department – that senior execs must make it their mission as well. But we must update that sentiment. Digital now has become too important to be left to the marketing department and the chief marketing officer (C … [Read more...] about Digital agencies must learn how to speak the CEO’s language