McDonald’s new packaging, a QR code and telling brand stories

The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting perhaps is a link to that information in the form of a QR code that you scan with your smartphone’s camera; that action then brings information from a McDonald’s website to your screen that you can read and also share with your social networks. As many McDonald’s restaurants have free wifi these days, getting a connection to do this shouldn’t be an issue. The company said the launch of its new packaging began last week in the US and will […]

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