This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by t … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?
Marketing & PR
Lights, camera, action: the unexpected rise of live online video
One of the most credible articles I've read this year on what's happening with live online video appeared in the Guardian last week. Written by Jerry Daykin, a global digital partner at Carat UK, the feature describes a complex landscape where live-video tools like Periscope, Facebook Live Video and Snapchat enable individuals to create and share content on-demand, yet highlights an issue that could have a big impact on how this landscape continues to evolve: A growing problem for social plat … [Read more...] about Lights, camera, action: the unexpected rise of live online video
Digital agencies must learn how to speak the CEO’s language
This article titled "Digital agencies must learn how to speak the CEO’s language" was written by Brandon Geary, for theguardian.com on Thursday 11th February 2016 16.00 UTCIt was Hewlett-Packard co-founder David Packard who said that marketing is too important to be left to the marketing department – that senior execs must make it their mission as well. But we must update that sentiment. Digital now has become too important to be left to the marketing department and the chief marketing officer (C … [Read more...] about Digital agencies must learn how to speak the CEO’s language
Why the C-suite don’t ‘get’ social media marketing – and how to change that
It's a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom. Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media with ignorance and lack of understanding the rules of thumb: Ignorance of the genuine value social media can bring to a business Lack of understanding about how to measure that value Flaherty cites recent research by Useful Social Media that … [Read more...] about Why the C-suite don’t ‘get’ social media marketing – and how to change that
Are the Olympics a waste of money, asks Economist ad campaign
Tickets for the London Olympics 2012 go on sale today for the first time, and The Economist takes good advantage of the timing and attention to launch a poster ad campaign on the London Underground that brings into sharp focus the matter of how much this Olympics tournament is costing the country, meaning each one of us (£350 each, says The Economist). The question of costs has been a discussion focus ever since London won the rights to hold the games next year. As The Economist notes in its … [Read more...] about Are the Olympics a waste of money, asks Economist ad campaign