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Marketing & PR

Facial recognition – a powerful ad tool or privacy nightmare?

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It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes

Posted on August 22, 2016March 20, 2022 AdvertisingArtificial IntelligenceBusinessCommunicationMainstream MediaMarketingSocial MediaSocietyTechnologyTrends

Lights, camera, action: the unexpected rise of live online video

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Facebook and Twitter are no longer simply text platforms but mobile video channels battling to turn consumers away from TV

Posted on May 3, 2016March 20, 2022 TrendsCommunicationExperiencesMarketingMobileSocial MediaSocial NetworksSoftwareTechnologyTwitterWeb

Digital agencies must learn how to speak the CEO’s language

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Digital technology has become key to how brands survive and thrive, which means agencies will have to take on the C-suite directly

Posted on February 26, 2016March 20, 2022 BusinessCommunicationLeadershipMarketingSocial BusinessTechnologyTrends

Why the C-suite don’t ‘get’ social media marketing – and how to change that

Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom

Posted on August 5, 2014March 20, 2022 BusinessCommunicationLeadershipMarketingSocial BusinessSocial Media

Are the Olympics a waste of money, asks Economist ad campaign

Negative posters to appear in underground stations across London, with others arguing in favour of the Games

Posted on March 15, 2011March 20, 2022 AdvertisingCommunicationMainstream MediaMarketingPublic RelationsSociety
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