Facial recognition – a powerful ad tool or privacy nightmare?
It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes
Tag: Marketing & PR
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Lights, camera, action: the unexpected rise of live online video
Facebook and Twitter are no longer simply text platforms but mobile video channels battling to turn consumers away from TV
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Digital agencies must learn how to speak the CEO’s language
Digital technology has become key to how brands survive and thrive, which means agencies will have to take on the C-suite directly
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Why the C-suite don’t ‘get’ social media marketing – and how to change that
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom
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Are the Olympics a waste of money, asks Economist ad campaign
Negative posters to appear in underground stations across London, with others arguing in favour of the Games