Facial recognition – a powerful ad tool or privacy nightmare?
It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes
Tag: Marketing & PR
Lights, camera, action: the unexpected rise of live online video
Facebook and Twitter are no longer simply text platforms but mobile video channels battling to turn consumers away from TV
Digital agencies must learn how to speak the CEO’s language
Digital technology has become key to how brands survive and thrive, which means agencies will have to take on the C-suite directly
Why the C-suite don’t ‘get’ social media marketing – and how to change that
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom
Are the Olympics a waste of money, asks Economist ad campaign
Negative posters to appear in underground stations across London, with others arguing in favour of the Games