News that The Guardian newspaper is planning to aggregate its presence on the web under a single entry point, theguardian.com domain, is an interesting milestone for a mainstream medium whose innovation in extending its presence and brand beyond its traditional printed newspaper origins in the UK makes it a stand-out among mainstream publishers. A web address change may not seem like that big a deal. But if you're a content publisher putting out the type of content online that attracts … [Read more...] about Guardian to launch new platform to streamline access to web content
Mark Sweney
Are the Olympics a waste of money, asks Economist ad campaign
Tickets for the London Olympics 2012 go on sale today for the first time, and The Economist takes good advantage of the timing and attention to launch a poster ad campaign on the London Underground that brings into sharp focus the matter of how much this Olympics tournament is costing the country, meaning each one of us (£350 each, says The Economist). The question of costs has been a discussion focus ever since London won the rights to hold the games next year. As The Economist notes in its … [Read more...] about Are the Olympics a waste of money, asks Economist ad campaign