Social media stars breaching rules on promoting brands, watchdog says

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The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines ‘influencers’ thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where the influencer publicising a product or service would makes it clear in his or her post that there’s some kind of relationship with the brand owner and/or that the influencer receives compensation for that post, financial or otherwise. It’s common sense to disclose such […]

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Please stay, please go – Europeans make their case to UK voters

The UK and the EU

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Number 10 hands out Twitter exclusives to favoured journalists

A discussion topic in episode 701 of the FIR podcast, published today, looks at a question asked in the Metro newspaper last week: should British politicians take notes from Barack Obama’s campaign team? The Metro’s excellent report looked at the key role social media played  – especially Twitter – in both of the US president’s election campaigns in 2008 and 2012 in enabling direct engagement with reporters and opinion-makers as well as with voters in communities across the United States (see detailed analysis of 2012 from Pew’s Journalism. org). The discussion that guest co-host Stephen Waddington and I had in the podcast considered key elements of Obama’s campaign as described in the Metro story by Obama’s deputy campaign manager, Jennifer […]

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Facebook riot calls earn men four-year jail terms amid sentencing outcry

Sentences handed out in Chester as lawyers and civil rights groups express alarm about ‘disproportionate’ punishments

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PCC seeks to regulate press Twitter feeds

Watchdog to consult on how tweets can be brought under its remit, asking each newspaper to draw up a ‘Twitter policy’

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