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#London2012

Salute the Olympic spirit

August 13, 2012 by Neville Hobson 

So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night - with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth - brought the past two weeks of competition to an emotional climax. The sight of the Olympic spirit rising as a phoenix from the dying flame is an excellent metaphor to apply to the 2012 Olympics legacy in the coming weeks and months, not only in terms of the big picture politicians … [Read more...] about Salute the Olympic spirit

Filed Under: Communication, Entertainment, Events, Experiences, Public Relations, Reputation, Society, Sport Tagged With: #London2012

Olympic benefits for corporate reputations

August 10, 2012 by Neville Hobson 

The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by athletes from over 100 countries. The positive focus on this wonderful sporting event has just about excluded any other news from anyone's attention as our TV screens, newspapers and favourite social networks have given us so much to consume, share and interact with … [Read more...] about Olympic benefits for corporate reputations

Filed Under: Advertising, Business, Communication, Marketing, Public Relations, Reputation, Society, Sport, Television Tagged With: #London2012

Should you trust Twitter?

August 1, 2012 by Neville Hobson 

So the kerfuffle over Twitter's suspension of journalist Guy Adams' account has ended, with the company reinstating it and issuing an apology of sorts. Adams, the Los Angeles-based correspondent for The Independent newspaper, had been posting a series of tweets that were highly-critical of US TV network NBC and its broadcast coverage of the London 2012 Olympics. The account suspension followed Adams' disclosing an email address of an NBC executive in a tweet which Twitter said was in breach … [Read more...] about Should you trust Twitter?

Filed Under: Business, Communication, Ethics, Public Relations, Reputation, Social Media, Society, Twitter, Web, Workplace Tagged With: #London2012, nbcfail

Let the Games begin

July 27, 2012 by Neville Hobson 

#OpeningCeremony - 9:00pm UK July 27, 2012. Experience it live (or go here if you're in the US). #London2012 | #Olympics … [Read more...] about Let the Games begin

Filed Under: Experiences, Social Media, Sport, Television, Web Tagged With: #London2012

Humour’s a funny thing

July 27, 2012 by Neville Hobson 

What's funny to you or I may not be to anyone else. Case in point - SpecSavers' press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how the Koreas might especially with both flags portrayed together like that. Pretty sensitive issues for both, especially North Korea. Embedded Link Specsavers ad seizes on Korea flag fiasco | Advertising news | Campaign Specsavers ad seizes on Korea flag fiasco. Campaign, first for … [Read more...] about Humour’s a funny thing

Filed Under: Advertising, Communication, Humour, Marketing, Public Relations, Reputation, Society Tagged With: #London2012, [From Google+]

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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