So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night - with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth - brought the past two weeks of competition to an emotional climax. The sight of the Olympic spirit rising as a phoenix from the dying flame is an excellent metaphor to apply to the 2012 Olympics legacy in the coming weeks and months, not only in terms of the big picture politicians … [Read more...] about Salute the Olympic spirit
#London2012
Olympic benefits for corporate reputations
The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by athletes from over 100 countries. The positive focus on this wonderful sporting event has just about excluded any other news from anyone's attention as our TV screens, newspapers and favourite social networks have given us so much to consume, share and interact with … [Read more...] about Olympic benefits for corporate reputations
Should you trust Twitter?
So the kerfuffle over Twitter's suspension of journalist Guy Adams' account has ended, with the company reinstating it and issuing an apology of sorts. Adams, the Los Angeles-based correspondent for The Independent newspaper, had been posting a series of tweets that were highly-critical of US TV network NBC and its broadcast coverage of the London 2012 Olympics. The account suspension followed Adams' disclosing an email address of an NBC executive in a tweet which Twitter said was in breach … [Read more...] about Should you trust Twitter?
Let the Games begin
#OpeningCeremony - 9:00pm UK July 27, 2012. Experience it live (or go here if you're in the US). #London2012 | #Olympics … [Read more...] about Let the Games begin
Humour’s a funny thing
What's funny to you or I may not be to anyone else. Case in point - SpecSavers' press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how the Koreas might especially with both flags portrayed together like that. Pretty sensitive issues for both, especially North Korea. Embedded Link Specsavers ad seizes on Korea flag fiasco | Advertising news | Campaign Specsavers ad seizes on Korea flag fiasco. Campaign, first for … [Read more...] about Humour’s a funny thing
The people and social media challenges at the 2012 Olympic Games
Reuters reports that Anthony Edgar, head of media operations for the International Olympic Committee (IOC), freely admits that he does not know what to expect at the London Olympic Games following the explosion of social media, with some 900 million people using Facebook in 2012 compared to the 100 million who used the site just four years ago at the time of the Beijing Games. "Yes you can't hold a camera when you're running down the 100 meter straight and do an exclusive broadcast. That's for … [Read more...] about The people and social media challenges at the 2012 Olympic Games
The 2012 Olympics TV experiences look very good
Whatever else is going on about the London 2012 Olympics - border control nightmares at Heathrow, cracks in the M4 motorway, cellular network outages, not enough security staff - it looks like mainstream broadcast media have things well under control to offer amazing experiences throughout the games. The BBC already announced details of its blanket coverage for UK viewers, with live broadcasting every event in high definition available on multiple devices from traditional TVs to the web and … [Read more...] about The 2012 Olympics TV experiences look very good
The trouble is, the 2012 Olympic Games start in two weeks…
O2’s total outage during the past 24 hours has raised questions about the readiness of the UK's telecoms infrastructure ahead of the London Olympics, according to analyst firm Ovum. "The huge influx of visitors to London ahead of the games will cause network traffic spikes, putting pressure on the UK's mobile networks which already have a poor reputation compared to others in Western Europe," said Steven Hartley, practice leader, Ovum Telecoms Strategy in an Ovum comment email. "While UK … [Read more...] about The trouble is, the 2012 Olympic Games start in two weeks…