Salute the Olympic spirit

So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two weeks of competition to an emotional climax. The sight of the Olympic spirit rising as a phoenix from the dying flame is an excellent metaphor to apply to the 2012 Olympics legacy in the coming weeks and months, not only in terms of the big picture politicians and others are painting about investing in school sports throughout the UK (“empowering a new generation”) and helping British businesses “reap the rewards”,  but also for Team GB and the launch platform their […]

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Olympic benefits for corporate reputations

The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by athletes from over 100 countries. The positive focus on this wonderful sporting event has just about excluded any other news from anyone’s attention as our TV screens, newspapers and favourite social networks have given us so much to consume, share and interact with over all that’s good about humanity and society. It’s as if we know reality will resume this coming Monday, so let’s make the most of it! You could apply similar thinking about a corporation or a brand […]

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Should you trust Twitter?

So the kerfuffle over Twitter’s suspension of journalist Guy Adams’ account has ended, with the company reinstating it and issuing an apology of sorts. Adams, the Los Angeles-based correspondent for The Independent newspaper, had been posting a series of tweets that were highly-critical of US TV network NBC and its broadcast coverage of the London 2012 Olympics. The account suspension followed Adams’ disclosing an email address of an NBC executive in a tweet which Twitter said was in breach of its terms of service. The suspension lit up the social web with all sorts of protest over the past day and a half. But now that Adams has his Twitter account again, all’s well that ends well, right? I’m not […]

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Let the Games begin

#OpeningCeremony – 9:00pm UK July 27, 2012. Experience it live (or go here if you’re in the US). #London2012 | #Olympics

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Humour’s a funny thing

What’s funny to you or I may not be to anyone else. Case in point – SpecSavers‘ press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how the Koreas might especially with both flags portrayed together like that. Pretty sensitive issues for both, especially North Korea. Embedded Link Specsavers ad seizes on Korea flag fiasco | Advertising news | Campaign Specsavers ad seizes on Korea flag fiasco. Campaign, first for advertising & creative news Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell.

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