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14:12:04 PM: It's about tools not solutions, says Richard. #arksocialsoftware 14:13:52 PM: BAT owns 300 brands. I didn't know that. #arksocialsoftware 14:16:40 PM: Early evolution from Lotus Notes to browser based collaboration tools. #arksocialsoftware 14:24:20 PM: Fascinating story of experiences at BAT for enabling employee connectivity, from a decade ago until now. #arksocialsoftware 14:28:18 PM: BAT started experimenting with blogs in 2004. #arksocialsoftware 14:38:27 PM: BAT: … [Read more...] about Richard Hare, BAT, on a social media experiment

12:35:33 PM: Ben Gardner at Pfizer: 'collaboration' in the key word. #arksocialsoftware 12:36:36 PM: Ben's telling us about 'meet Jessica.' #arksocialsoftware 12:38:03 PM: "RSS is the glue that brings a lot of social software together" says Pfizer's Ben Gardner. #arksocialsoftware 12:40:20 PM: The view at Pfizer: "Social networking is not just for kids." #arksocialsoftware 12:47:51 PM: Interesting to hear about the pragmatism of negotiation in a large enterprise when … [Read more...] about Ben Gardner, Pfizer, on Project Collaborate

11:45:55 PM: Intro to challenges co addressing that social software could help. Aging workforce first on @doc1online 's list. #arksocialsoftware 11:47:53 PM: Interesting to see how @doc1online 's co uses podcasts for internal communication. #arksocialsoftware 11:48:44 PM: Podcasts suits the communication style of the director who does them. #arksocialsoftware 11:49:29 PM: Podcasts promoted to employees by email. #arksocialsoftware 11:53:21 PM: Keen podcasters are the co's two managing … [Read more...] about Denise Maskew, United Utilities, on engaging knowledge sharing

11:04:00 AM: Presentation by Chi-Chi Ekweozor of RealFresh.tv. #wordcampuk11:13:53 AM: Discussion about 'comment is free.'11:14:40 AM: Comments build and feed into community, says someone from the floor.11:15:25 AM: The only problem with such a large room is being able to hear everyone. Can't, basically. #wordcampuk11:16:48 AM: Discussion point continues with more voices aguing that commenters are community. #wordcampuk11:18:57 AM: Haven't heard anyone yet define what 'community' means. … [Read more...] about Building audience and community