Last week's kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week's episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream media, but it's the stimulus for a great deal of commentary and opinion online about the ethics and morality of what JWT India did, the reaction of Ford and the consequences so far. Briefly, this is what happened. JWT India, Ford’s ad agency in India, created … [Read more...] about JWT India and Ford: the real costs of stretching boundaries
JWT
Enter the pop-up agency concept
You've heard about the pop-up store: the retail outlet that appears one day - "popping up" - is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea has been around for the past decade. There are good examples in many countries. In London, there's a shopping mall containing pop-up stores. And the government's got in on pop-ups, too. What many pop-up stores have in common is their role in bringing awareness of a brand to a location or an … [Read more...] about Enter the pop-up agency concept