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JWT

JWT India and Ford: the real costs of stretching boundaries

Last week’s kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week’s episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream […]

Posted on April 4, 2013April 3, 2013 AdvertisingBusinessCommunicationEthicsMarketingPublic RelationsReputationSocietyWeb

Enter the pop-up agency concept

You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea […]

Posted on February 28, 2013February 28, 2013 AdvertisingBusinessCommunicationInnovationMarketingPublic RelationsTrends
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