The June 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing… Their appearance on Joe Jaffe’s broadcast showA report on the all-virtual IABC World ConferenceTwitter’s move to let users record and tweet audio (but only on iOS for now)Three new blockchain developments of interest to communicatorsFlipboard’s new Storyboard featureA user email that prompted Merriam-Webster to update a dictionary definitionHow Wikipedia became a battleground for racial … [Read more...] about FIR 196: Speak up, Twitter
Joseph Jaffe
FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO
"Our position is that a perfect storm is coming," say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013. It may already be here, adds Jaffe: "In the book, we introduce several key arguments - business, economic, consumer, media and creative cases - any of which could, by itself, be enough to be the straw that breaks the camel's back, but … [Read more...] about FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO