The stakes in the market for quick-video apps on mobile devices were raised a few bars yesterday with the release of a new version of Instagram that enables you to record video clips. Twitter-owned quick-video app Vine captured imaginations when it launched earlier this year for iPhones with the ability it gives to anyone to record short six-second videos of anything their smartphone camera sees. Business-focused users were quick to see its potential in marketing communication, with many … [Read more...] about Instagram ups the game with video
[Update Dec 21:] Instagram announced a reversal of its plan to implement changes to the terms of service in regard to advertising - an issue at the heart of the current kerfuffle. Details at the end of this post.] To many people - including me - one of the most exciting apps on your smartphone is Instagram, the online photo-sharing and social networking service initially popular on the iPhone and which exploded out into the mainstream during 2012. I discovered Instagram when it released … [Read more...] about Are you going to quit Instagram?
Instagram, the popular photo-sharing app for mobile devices, has finally come to the web. While the app continues to be one you use only on a mobile device - currently iOS or Android devices - to take photos, manipulate them with filters and share them online, at least you'll now be able to see all the photos shared by a particular Instagram user, all in one place on the web known as the web profile. Instagram announced the phased rollout of the new feature earlier this week to users … [Read more...] about Ideas for Instagram web profiles
Brian J. McNely, an assistant professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky, posted a pre-publication draft of a study he conducted on the use of Instagram to build an organization's "image-power." The methodology resulted in a classification schema for the kinds of images organizations post - a schema that could be useful as organizations continue to strategize their approach to social visual communication (also labeled "visual … [Read more...] about FIR Interview: Brian McNely on Instagram as a medium for image-power
The biggest media events in four years take place this week in the US with the Republican Party convention in Tampa, Florida, followed by the Democratic Party convention in Charlotte, North Carolina, next week. In the year when a new American president will be elected - or the current one continues for a second term - these political gatherings take on huge significance and, hence, attract huge media presences (along with some withering commentary about such presences). Wherever you are in … [Read more...] about Instagram mainstream at US political conventions