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FIR 198: Is #WFH the post-pandemic future?

August 22, 2020 by Neville Hobson 

Going to work

What coronavirus will do to our offices and homes post-pandemic is a question that prompts multiple answers on a daily basis. If there are ten questions, you'll find ten different answers. About the only thing that's consistently equal in opinion is that there will be change and it will be profound. It's a big topic that exercised Shel and I in the August 2020 episode of The Hobson and Holtz Report aka FIR 198. We anchored the discussion with a broad-brush picture painted by the BBC that … [Read more...] about FIR 198: Is #WFH the post-pandemic future?

Filed Under: Business, Communication, Society, The Hobson & Holtz Report, Trends, Workplace Tagged With: coronavirus, COVID-19, instagram, pandemic, Tik Tok, Twitter

For Immediate Release 168:
The Facebook dilemma

December 24, 2018 by Neville Hobson 

Mark Zuckerberg

Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include… The passing of PR fixture Jack O’DwyerMarketers are turning their attention to messaging appsNot everyone is free to leave Facebook, even if they want toThe death of keywords (or is it?) as audiences become key to targeting in searchRising Instagram stars post fake sponsored posts to get brands’ attentionWhat we learned about GDPR in 2018Research … [Read more...] about For Immediate Release 168:
The Facebook dilemma

Filed Under: The Hobson & Holtz Report, Advertising, Communication, Marketing, Public Relations, Reputation, Social Media, Social Networks, Software, Technology Tagged With: Facebook, GDPR, instagram, Jack O'Dwyer

Social media stars breaching rules on promoting brands, watchdog says

October 9, 2017 by Neville Hobson 

songofstyle Instagram

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says

Filed Under: Advertising, Business, Communication, Ethics, Marketing, Reputation, Social Media, Web Tagged With: Advertising, Article, Blogging, Digital media, instagram, Internet, Main section, Media, News, Newspapers & magazines, Sarah Marsh, Social media, Technology, The Guardian, Twitter, UK Home News, UK news

For Immediate Release 100: Locked and Loaded

August 14, 2017 by Neville Hobson 

Using Twitter

In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group. And let’s talk … [Read more...] about For Immediate Release 100: Locked and Loaded

Filed Under: For Immediate Release, Artificial Intelligence, Business, Communication, Ethics, Marketing, Politics, Public Relations, Reputation, Social Media, Social Networks, Society, Technology, Trends, Web Tagged With: AI, Amazon Echo, Facebook, Generation Z, instagram, SNCR, SoundCloud, Trump

For Immediate Release 96: The crisis that keeps on giving

July 18, 2017 by Neville Hobson 

In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics: A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response to #AskEddie was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish? The online publication Quartz experiments with display-type ads in the text of stories that let users ask an artificial … [Read more...] about For Immediate Release 96: The crisis that keeps on giving

Filed Under: Artificial Intelligence, Business, Communication, Employee Communication, For Immediate Release, Marketing, Public Relations, Reputation, Social Media, Social Networks, Technology, Trends, Workplace Tagged With: instagram, Petya, quartz, Snapchat, Southern Rail, Takata

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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