Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
P&G is attempting to trademark common Internet acronyms, including LOL.
Texting has become a common tool in political campaigns. Will it find its way into marketing?
Gen Zers will outnumber Millennials within a year. There are implications for communicators.
Should your company be on IGTV?
A look at vanished technologies from Gartner’s … [Read more...] about For Immediate Release 152:
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hypecycle
For Immediate Release 152:
Foundations for evolving relationships between people and machines
IT Industry analysts Gartner announced its 2013 Hype Cycle for Emerging Technologies on August 19, with an assessment of the tech landscape that visualises its market analysis, concentrating on the evolving relationship between humans and machines. In explaining that relationship focus, Gartner's Jackie Fenn - originator of the hype cycle model - said in the press announcement that she wanted to "encourage enterprises to look beyond the narrow perspective that only sees a future in which … [Read more...] about Foundations for evolving relationships between people and machines
The hype cycle and tipping-point technologies
In studying the latest hype cycle for emerging technologies chart, published last week by IT industry analysts Gartner, there's much to absorb as you review what Gartner sees as the common patterns of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation. For its 2012 report on emerging technologies, Gartner says it focused on tipping points, examining the technologies in sets or groupings because so many new capabilities and trends … [Read more...] about The hype cycle and tipping-point technologies
Better understanding Gartner’s hype cycles
Over the years, IT industry analysts Gartner have published annual 'hype cycle' reports that assess where specific technologies are going in the coming years. What's hot and what's not, in other words. Take the latest one on emerging technologies, for instance. Interesting to see what's close to or at the Peak of Inflated Expectations at the moment: private cloud computing, augmented reality, media tablets (such as the iPad), wireless power, 3D flat-panel TVs and displays, and activity … [Read more...] about Better understanding Gartner’s hype cycles
An alternate hype cycle
For the past few years, I've posted about Gartner's hype cycles when the new series is published by the research firm, usually in mid July or thereabouts. The ones that typically interest me are emerging technologies and social software. What are hype cycles? Wikipedia has a good explanation of the concept. Here's how to understand the hype cycle charts, the element that most people pay most attention to: 1. Technology Trigger - The first phase of a hype cycle is the "technology trigger" … [Read more...] about An alternate hype cycle