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Humour debunks marketing myths for Adobe

Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way […]

Posted on May 13, 2013May 13, 2013 BusinessCommunicationHumourMarketingSocial Media

Your gleeful inner child: a marketing winner for Evian

Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies, […]

Posted on May 10, 2013May 10, 2013 AdvertisingCommunicationEntertainmentInnovationMarketingSocial MediaWeb

Volvo Trucks creates a broad footprint across the social web for new truck launch

Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like […]

Posted on March 18, 2013March 18, 2013 AdvertisingBusinessCommunicationEuropeMarketingPublic RelationsSocial MediaWeb

Humour in Adobe’s Cloud

Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its […]

Posted on March 12, 2013March 12, 2013 BusinessCommunicationHumourMarketingSocial Media

An experiment in brand story-telling

Since starting this blog in 2006, I’ve been the sole writer and publisher of content,  making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure […]

Posted on March 6, 2013March 6, 2013 AdvertisingBusinessCommunicationExperiencesExperimentingMarketingOnline MediaPublic RelationsSocial NetworksTrendsWeb
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