Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way […]
Goviral
Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies, […]
Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like […]
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its […]
Since starting this blog in 2006, I’ve been the sole writer and publisher of content, making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure […]