Intelligent humour that doesn't patronize and isn't condescending - it just makes you laugh - surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you're more likely to remember what made you laugh; and, from a brand marketing perspective, you're more likely to talk about it, share your comments online and tell your friends. If it's a video, you have a good … [Read more...] about Humour debunks marketing myths for Adobe
Goviral
Your gleeful inner child: a marketing winner for Evian
Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though - these are dancing babies and roller-skating babies, all behaving in their body movements and expressions like miniature grown-ups. From a brand marketing perspective, the success behind such campaigns can be seen in metrics like the 17.8 million views to date of … [Read more...] about Your gleeful inner child: a marketing winner for Evian
Volvo Trucks creates a broad footprint across the social web for new truck launch
Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what's happening in that industry from a social media perspective, you'll know about what companies like Ford (surely today's poster child for the social car industry) and General Motors in the US, Opel in Germany and Nissan globally are doing - just four examples of imagination and creativity at work, clearly supporting measurable business goals. The car … [Read more...] about Volvo Trucks creates a broad footprint across the social web for new truck launch
Humour in Adobe’s Cloud
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is an integrated set of analytics, social, advertising, targeting, and web experience management solutions with a real-time dashboard that brings together everything you need from your campaigns … [Read more...] about Humour in Adobe’s Cloud
An experiment in brand story-telling
Since starting this blog in 2006, I've been the sole writer and publisher of content, making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure of interest is the default. If I'm in any doubt about whether to disclose something or not, I tend to err on disclose. So before I get to the precise point of writing this post, I'd like to state a couple of things: I've never accepted payment for … [Read more...] about An experiment in brand story-telling