The July 2019 edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz discussing these stories: Have we hit “peak podcast”?Google’s trying social media againThese are the top 10 emerging technologies of 2019Communicators need to explore new channels for their messagesYou downloaded FaceApp. Here’s what you’ve just done to your privacyConsumers are less attentive to news on mobile devicesDan York reports on interoperability, the new Twitter interface, Twitter’s “Live … [Read more...] about FIR 185: Hey Google, play me some content marketing
FIR 183: Let’s get personal
The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?PR professionals are relegating earned media to the dustbin.Arabic podcasts are … [Read more...] about FIR 183: Let’s get personal
SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode's show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, … [Read more...] about SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game
Show notes for this episode written by Thomas Stoeckle.
“If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?”
A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the … [Read more...] about SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game
SDF Podcast 18: Inertia, ethics, and breaches of trust
Data, data everywhere, but ethics in short supply. The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. The set-up, the confrontation, and the resolution. Thesis, antithesis, synthesis. And although our wide-ranging discussion did run the risk of leaving all three co-hosts in the depths of despair, Neville Hobson, Thomas Stoeckle, and I end up hoping that the asteroid NASA predicts is hurtling towards earth … [Read more...] about SDF Podcast 18: Inertia, ethics, and breaches of trust
Google superlatives
Opening my Chrome browser this morning presented a new Google doodle highlighting Google's 17th birthday. Many happy returns, Google! Google is a company that seems to have been here for almost ever, not just seventeen years. It's part of the indispensible fabric that makes up our online world that began as a search engine and now embraces advertising, video, social networking, mobile, maps, and a great deal more in all its products and services. Google today is a company that brought … [Read more...] about Google superlatives
FIR #819: The ad-blocking revolution is just months away
Intro: Two new FIR Interviews coming this week; Quick News: A steady percentage of Americans continue to stay offline according to Pew, LinkedIn starts building a syndicated content network, what Millennials expect from employee communications, Snapchat tweak boosts traffic for publishers; the Media Monitoring Minute with CustomScoop; News That Fits: The ad-blocking revolution is just months away; listener comments; what's the fate of Google+, and should communicators remain engaged?; … [Read more...] about FIR #819: The ad-blocking revolution is just months away
How ready are you for #Mobilegeddon ?
Tuesday April 21, 2015 - that's tomorrow - is a date that will mark a milestone of sorts for any business with a website on the public world wide web. It's the day when a company like Legal and General Group will start to see its ranking in Google search results begin to be influenced by how friendly its website is when viewed on a mobile device rather than on a desktop or laptop computer. Unfortunately for Legal and General, their website is not very friendly at all. Here's what it looks … [Read more...] about How ready are you for #Mobilegeddon ?