Google superlatives

Opening my Chrome browser this morning presented a new Google doodle highlighting Google’s 17th birthday. Many happy returns, Google! Google is a company that seems to have been here for almost ever, not just seventeen years. It’s part of the indispensible fabric that makes up our online world that began as a search engine and now embraces advertising, video, social networking, mobile, maps, and a great deal more in all its products and services. Google today is a company that


FIR #819: The ad-blocking revolution is just months away

Intro: Two new FIR Interviews coming this week; Quick News: A steady percentage of Americans continue to stay offline according to Pew, LinkedIn starts building a syndicated content network, what Millennials expect from employee communications, Snapchat tweak boosts traffic for publishers; the Media Monitoring Minute with CustomScoop; News That Fits: The ad-blocking revolution is just months away; listener comments; what’s the fate of Google+, and should communicators remain engaged?; Igloo Software promo; Dan York’s Tech Report: Cecil the lion and


How ready are you for #Mobilegeddon ?

Tuesday April 21, 2015 – that’s tomorrow – is a date that will mark a milestone of sorts for any business with a website on the public world wide web. It’s the day when a company like Legal and General Group will start to see its ranking in Google search results begin to be influenced by how friendly its website is when viewed on a mobile device rather than on a desktop or laptop computer. Unfortunately for Legal and General,


Think of the new Gmail/Google+ features as part of the identity jigsaw

Last week, Google announced the addition of an interesting new feature to Gmail – the ability for people you know on Google+ to email you even if they don’t have your email address. And vice-versa. I first heard about it through seeing posts and reports galore about “how to disable Google’s new Gmail feature,” clearly suggesting that an awful lot of people see this as something really bad and to be avoided. In fact, I’m ok with the idea as


Get used to “Ok Google”

Earlier this year, Google announced a new feature for search – conduct a search with your voice in the Chrome browser. To conduct a conversational search, you’d fire up Google Search; if you saw a little microphone symbol in the search box, you could click on it to activate the function, and then speak your search phrase in conversational English (or any of the other supported languages). When I tried it in May, I thought it was a bold step


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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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