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FIR 185: Hey Google, play me some content marketing

July 23, 2019 by Neville Hobson 

The July 2019 edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz discussing these stories: Have we hit “peak podcast”?Google’s trying social media againThese are the top 10 emerging technologies of 2019Communicators need to explore new channels for their messagesYou downloaded FaceApp. Here’s what you’ve just done to  your privacyConsumers are less attentive to news on mobile devicesDan York reports on interoperability, the new Twitter interface, Twitter’s “Live … [Read more...] about FIR 185: Hey Google, play me some content marketing

Filed Under: Communication, Business, Marketing, Mobile, Podcasting, Social Media, Social Networks, Software, Technology, The Hobson & Holtz Report, Twitter Tagged With: FaceApp, Google

FIR 183: Let’s get personal

May 31, 2019 by Neville Hobson 

amazon echo

The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?PR professionals are relegating earned media to the dustbin.Arabic podcasts are … [Read more...] about FIR 183: Let’s get personal

Filed Under: The Hobson & Holtz Report, Business, Communication, Ethics, Europe, Mainstream Media, Marketing, Podcasting, Public Relations, Trends Tagged With: Amazon, Andreesen Horowitz, GDPR, Google, New York Times, Spotify, Wall Street Journal

SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels

September 10, 2018 by Neville Hobson 

monitor

Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode's show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, … [Read more...] about SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels

Filed Under: Communication, Advertising, Business, Marketing, Politics, Public Relations, Small Data Forum, Social Media, Social Networks, Society, Technology, Trends, Web Tagged With: attention economy, Facebook, Google, Privacy

SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game

July 26, 2018 by Neville Hobson 

Show notes for this episode written by Thomas Stoeckle. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?” A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the … [Read more...] about SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game

Filed Under: Small Data Forum, Advertising, Business, Communication, Europe, Journalism, Law, Mainstream Media, Politics, Public Relations, Reputation, Social Media, Social Networks, Society, Technology, Web Tagged With: #bigdata, copyright, eprivacy, EU, GDPR, Google

SDF Podcast 18: Inertia, ethics, and breaches of trust

May 10, 2018 by Neville Hobson 

Data, data everywhere, but ethics in short supply. The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. The set-up, the confrontation, and the resolution. Thesis, antithesis, synthesis. And although our wide-ranging discussion did run the risk of leaving all three co-hosts in the depths of despair, Neville Hobson, Thomas Stoeckle, and I end up hoping that the asteroid NASA predicts is hurtling towards earth … [Read more...] about SDF Podcast 18: Inertia, ethics, and breaches of trust

Filed Under: Small Data Forum, Advertising, Business, Communication, Ethics, Marketing, Politics, Public Relations, Social Networks, Society, Technology, Web Tagged With: big data, Facebook, Google

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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