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FIR 185: Hey Google, play me some content marketing

The July 2019 edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz discussing these stories: Have we hit “peak podcast”? Google’s trying social media again These are the top 10 emerging technologies of 2019 Communicators need to explore new channels for their messages You downloaded FaceApp. Here’s what you’ve just done to your privacy Consumers are less attentive to news on mobile devices Dan York reports on interoperability, the new Twitter interface, Twitter’s “Live Cut” app/service,…

FIR 183: Let’s get personal

The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent. GDPR is one year old. Has it succeeded in protecting Europeans’ privacy? PR professionals are relegating earned media to the dustbin.…

SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels

Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has…

SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game

Show notes for this episode written by Thomas Stoeckle. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?” A recent opinion piece on AdExchanger discussed the connection…

SDF Podcast 18: Inertia, ethics, and breaches of trust

Data, data everywhere, but ethics in short supply. The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. The set-up, the confrontation, and the resolution. Thesis, antithesis, synthesis. And although our wide-ranging discussion did run the risk of leaving all three co-hosts in the depths of despair, Neville Hobson, Thomas Stoeckle, and I end up hoping that the asteroid NASA predicts is hurtling towards earth can be diverted from its nihilistic path.…