Generation Z Archives - NevilleHobson.com

For Immediate Release 152:
LOL (TM)

Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included… P&G is attempting to trademark common Internet acronyms, including LOL. Texting has become a common tool in political campaigns. Will it find its way into marketing? Gen Zers will outnumber Millennials within a year. There are implications for communicators. Should your company be on IGTV? A look at vanished technologies from Gartner’s 2017 hypecycle of emerging…

For Immediate Release 139: Augmented PR

Neville and Shel get together via YouTube Hangout for the May 2018 installment of “The Hobson & Holtz Report,” with conversations about… GDPR, which officially went into effect on Friday May 25 BuzzFeed’s live-streaming experiment on Twitch CIPR’s white paper on the role of Artificial Intelligence in public relations Google is under pressure to up its podcasting game Google lets you see your history of interactions and it’s a lot less creepy than Facebook Generation Z will bypass politics and…

For Immediate Release 100: Locked and Loaded

In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group. And let’s talk about that twice-daily…

Generation Z vs Millennials: There’s quite a difference

For much of the past decade, Millennials has been the generation that was the comparative one whenever anyone talked about behavioural and other differences between generations in contemporary society. Not only in the cultural and consumer contexts but also in the workplace. It’s fair to say that marketers and brand managers now understand a great deal about that generation in terms of behaviours, expectations, preferences and other consumer indicators. Employers understand much about them in terms of workplace expectations and…