FIR 182: Hot Bee Action

The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics: How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z Media coverage of local news is evaporating. Should business pick up the slack? Customer reviews are the new content marketing, says Jay Baer Movements mean more than brand purpose. Just look at Pornhub’s new movement to save the…

For Immediate Release 164:
BA flummoxed by cyberflashing

In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories: British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers By 2022, most of the skills required for employability will be soft skills The length of YouTube videos people will watch on their phones continues to increase Gen Z…

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