GE’s six dimensions of leadership

A drum that many communicators bang a lot – I do it, too – is the one that tries to get your attention on the view that an essential role of leadership in organizations is that of communication. I’m not talking about the kind of stuff that many CEOs will do: the employee email, the bylined ghostwritten memo to investors or shareholders, signed forewords in sales and marketing collateral, “he said” quotes in press releases, etc. No, I’m talking about the authentic stuff, the kind of behaviour in communication that is personal, natural, engaging and ultimately believable – the kind of thing that social media is designed for – that is so important today in a time of declining trust […]

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