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g2t

Email marketing fail

May 5, 2012 by Neville Hobson 

I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It's gobbledegook because my email client's default setting is not to display images unless I choose to show them. Typically, that's businesses I do want to hear from, already have a relationship with and/or have set up their domain in a white list to show everything. That's … [Read more...] about Email marketing fail

Filed Under: Advertising, Experiences, Marketing Tagged With: g2t, [From Google+]

Virgin Media blocks access to Pirate Bay

May 3, 2012 by Neville Hobson 

Reading the Guardian's report that Virgin Media started blocking access to Pirate Bay from yesterday in accordance with a court order in the UK requiring that action, I checked access (I'm a Virgin Media customer): it is indeed blocked. More info from Virgin on why they sometimes do block access to certain websites: http://www.virginmedia.com/siteblocking Is this a good move, one that is right to protect the rights of people to their intellectual property? Or is it (also) the start of a … [Read more...] about Virgin Media blocks access to Pirate Bay

Filed Under: Law, Public Relations, Society, Technology, Trends, Web Tagged With: g2t, [From Google+]

EU: The internet cuts out the middle man

April 18, 2012 by Neville Hobson 

The EU Observer reports that the European Parliament is looking at how its 736 deputies and 6,000 staff should prepare for novelties such as internet-politics, multi-lateralism and enhanced legal powers. [...] A recent example of the power of the internet for deputies was the mobilising effect it had on opponents of Acta - a controversial international anti-counterfeit treaty. The parliament - due to decide whether to reject the agreement in summer - was recently the subject of a global … [Read more...] about EU: The internet cuts out the middle man

Filed Under: Communication, Employee Communication, Europe, Politics, Public Relations, Society, Web, Workplace Tagged With: g2t, [From Google+]

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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