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[From Google+]

A universal story for the Olympic Games

Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1 […]

Posted on May 11, 2012May 13, 2012 AdvertisingCommunicationEventsMarketingSport

Email marketing fail

I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It’s gobbledegook […]

Posted on May 5, 2012May 5, 2012 AdvertisingExperiencesMarketing

Virgin Media blocks access to Pirate Bay

Reading the Guardian’s report that Virgin Media started blocking access to Pirate Bay from yesterday in accordance with a court order in the UK requiring that action, I checked access (I’m a Virgin Media customer): it is indeed blocked. More […]

Posted on May 3, 2012May 3, 2012 LawPublic RelationsSocietyTechnologyTrendsWeb

Re-imagining the mobile value proposition

GigaOm reports on trends in data use on mobile devices, citing research from Akamai and from Chetan Sharma that shows that demand for mobile broadband is continuing to grow unabated. We are using more mobile data in more places, says […]

Posted on May 1, 2012May 1, 2012 BusinessMobileSocietyTechnologyTrendsWeb

Google Cube game brings fun to learning

A very neat idea from Google – a game to raise awareness of, and educate you about, Google Maps. Cube runs in your browser (ideally Google Chrome). You play it by completing levels that set you navigational challenges in various […]

Posted on April 29, 2012April 29, 2012 CommunicationExperiencesGamesGoogle+InnovationMarketingSoftwareTechnologyWeb

Bingo!

+McKinsey & Company has a good assessment of social media in their quarterly journal article “Demystifying social media.” The chart you see here shows a visual representation of key points in the article. It’s good and something I would guess […]

Posted on April 20, 2012April 20, 2012 BusinessCommunicationGoogle+HumourMarketingSocial MediaWorkplace

EU: The internet cuts out the middle man

The EU Observer reports that the European Parliament is looking at how its 736 deputies and 6,000 staff should prepare for novelties such as internet-politics, multi-lateralism and enhanced legal powers. […] A recent example of the power of the internet […]

Posted on April 18, 2012April 18, 2012 CommunicationEmployee CommunicationEuropePoliticsPublic RelationsSocietyWebWorkplace

Engagement methodology evolved

You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with […]

Posted on April 16, 2012April 16, 2012 BusinessGoogle+Mainstream MediaMarketingMobileTrendsWeb

The value of free internet

One of the feaures of travel these days is the (usually-met) expectation of high internet charges in your hotel. It’s common in Europe, for instance, for hotels to charge eye-watering rates to let you get online: charges of £20 or […]

Posted on April 4, 2012April 14, 2012 BusinessExperiencesGoogle+MarketingMobileTechnologyTravel

How to hack an RSS feed from a Twitter hashtag

If you moderate or participate in tweet chats, you know how frantic they can be. In a lively discussion, you can get a constant firehose of tweets pouring at you over the course of the chat, often an hour or […]

Posted on March 28, 2012March 28, 2012 CommunicationGoogle+RSSTwitterWeb

Big Google disruption

+The Next Web reports that Google is planning to launch a commenting system to rival that of Facebook’s. […] The Google comment system … will have deep links to Google’s network of services and websites, indexing comments in Google Search, […]

Posted on March 28, 2012April 15, 2012 BusinessGoogle+InnovationSocial MediaTechnologyWeb

Who do you think “owns social”?

Next week, I’m moderating a panel discussion at The Social Customer conference in London on this very topic. Some smart people will be on that panel: Katy Howell (Managing Director, Immediate Future); Nick Sharples (Corporate Communications Consultant), Martin Hill-Wilson (Brainfood […]

Posted on March 21, 2012March 21, 2012 BusinessCommunicationEventsGoogle+MarketingPublic RelationsSocial MediaTechnologyWeb

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