Content, authenticity and engagement

I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, thought leadership and how to express it, social media use by the CEO and others in the C-Suite and counsel by communication professionals. Fellow interviewee Sue Keogh describes how to use a professional writer to help create material that helps a business leader present a unique signature in what he or she says across the social web, whether it’s in the form of the written word, […]

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Unwelcome brand recognition

The scare in the UK about horsemeat in food products that are supposedly made from beef presents real issues for the brands concerned. The latest news is about Findus UK which makes beef lasagne products. Media reports everywhere are about the discovery that some of those products contain “up to 100% horsemeat.” See what you get if you do a Google image search on “frozen beef lasagnes horsemeat.” No brand name mentioned in the search term, but the Findus name, logo and packaging are all over the results. Reputation and trust in the brand under threat. Events still developing… More: Tests reveal Findus frozen beef lasagnes contain ‘up to 100 per cent horsemeat’ Horsemeat tests ordered on beef products Findus […]

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Six reasons why Vine is worth your time

The buzz about Vine – pro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention: Stop motion animation is alive and well Ads work at six second length People tend to do rather than say Artificial limits help hype a social media offering Aggregations of Vine are mesmerising Cats/porn dominate every platform on the internet All credible. Read the detail behind each point on the BBC website. And a nice video quiz there well illustrates some of the imaginative uses of Vine. BBC: Six things people have learned about Vine Twitter’s video app Vine, which allows users to share six-second clips, has generated masses of hype in its […]

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Wifi authentication via SMS not such a good idea

Popped into Asda this morning (wicked prices on fresh papayas) and noticed free wifi, offered via EE. Terrific, I thought! Tapped the ‘Get Online’ button, entered my phone number into the subsequent dialog saying EE would send me a text message with an authentication code. Equally terrific! Except, I was inside a huge store where the cellular signal was just about non existent. So no SMS message could arrive… Slight #Fail, EE and Asda :) Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. Related posts: Stream (and buy) music while you do the grocery shopping Learn from Tesco on how to do wifi right Evolving the shopping experience 

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Gangnam Style heads towards a billion views

840,131,442 views since July. Wonder how soon Gangnam Style will hit a billion views. AdAge reckons Dec 11. Watch the video at YouTube: http://youtu.be/9bZkp7q19f0?hd=1 Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. If you’ve not really heard of Gangnam Style other than that it’s a music video, here’s a bit of background from its Wikipedia entry: “Gangnam Style” […] is a K-pop single by the South Korean music artist PSY. The song was released on July 15, 2012, as the lead single of his sixth studio album PSY 6 (Six Rules), Part 1. “Gangnam Style” debuted at number one on the Gaon Chart, the national record chart of South Korea. As of November 27, 2012, […]

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