Experiencing Ford’s 3D B-MAX hologram

A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no traditional central B-pillar which instead is integrated into the doors themselves (video). Easy access to the car’s interior is via sliding rear doors – a feature Ford makes a lot of in its promotional material about the car. The pillar-less sliding doors feature is a central element in the piece of high-tech collateral I received as a benefit of being outreached to, as it were, in Ford’s campaign – a 3D hologram of the car. It’s a pretty nifty example […]

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Ford embraces social influence marketing in Europe

When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve interviewed Scott Monty, Ford’s social media kingpin, a few times about Ford and social media for the FIR podcast. With vehicle launches, social media has played a prominent role in Ford’s activities in┬ávarious markets – think of the European launch of the Ford Fiesta a few years ago. Consider also how Ford’s use of social media played a role in Twitter’s decision to open an […]

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