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Findus

Unwelcome brand recognition

The scare in the UK about horsemeat in food products that are supposedly made from beef presents real issues for the brands concerned. The latest news is about Findus UK which makes beef lasagne products. Media reports everywhere are about […]

Posted on February 8, 2013February 8, 2013 BusinessCommunicationMarketingPublic RelationsReputationSociety
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