FIR Interview: FeedBlitz CEO Phil Hollows on RSS and the future of Feedburner

Listen Now: In May, Google quietly announced it would shut down the API for FeedBurner, the most popular tool for managing and measuring RSS feeds. While the service will continue to process RSS feeds – only third-party apps that use the service will be affected – Google has been quiet about the service’s future, telling TechCrunch as recently as September 24 that the company had nothing to announce. Meanwhile, speculation is rampant that the long-neglected service for which Google paid $100 million back in 2007 will eventually be shuttered, leading many to explore alternatives and others to take action, migrating their feeds to alternative services. One of those services is FeedBlitz, “The All-In-One Solution for Email & Social Media Marketing […]

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Moving on from Feedburner to Feedblitz

After seven years, it’s time to say goodbye to Feedburner and say hello to Feedblitz. A week ago, I wrote about my worries that RSS feeds delivered via Feedburner might not work after October 20, after a note on the Google Developers’ Feedburner website said that the Feedburner APIs would shut down on that date. I noted at the time: RSS is the “delivery backbone” for creating and delivering much of the content that people use the internet for. You would have thought that turning off the flow of content that’s used by so many people and businesses is a pretty big deal, one that would warrant some communication from Google. I can find none. There’s been some big confusion […]

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Prepare for goodbye Feedburner in October 2012

[Update September 15: Moving on from Feedburner to Feedblitz. I decided to move away from Feedburner. The post you’re reading, and it’s update at the end, tries to throw some light on a murky picture, with limited success. I’ve made my decision to go to Feedblitz, explained in the new post.] Did you know that Google intends to shut down access to Feedburner’s APIs on October 20? A banner note on the Google Developers Feedburner API page makes that intent clear: Important: The Google Feedburner APIs have been officially deprecated as of May 26, 2011 will be shut down on October 20, 2012. It is the case that Google signalled a limited future for Feedburner with its deprecation post in […]

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A look into RSS feeds managed by Google

Last weekend, all my RSS feeds that have been managed by Feedburner over the past four years were auto-migrated to Google. This is a culmination of a process arising from Google’s acquisition of Feedburner in mid 2007 where all RSS feeds hosted by Feedburner will be moved over to a new RSS service Google established. It’s also related to Google Adsense. Indeed, my RSS feed will carry advertising, just as it has done for the past two years when the Feedburner Ad Network existed. Incidentally, I have no plans to enable advertising in the blog. One result of the migration of RSS feeds is that the addresses for all feeds change. So, for instance, this site’s primary content feed is […]

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