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Emerging tech:
Your bookmark for 2019

October 12, 2018 by Neville Hobson 

Data has a better idea

"We know from human history that developments in technologies over the centuries, ranging from the Industrial Revolution through to the invention of the automobile, then airplanes and so forth, the landscape of progress is littered with human casualties. People die because of these things being tested." A provocative statement, the first thing you hear in episode 1 in the third season of the Digital Download podcast that I did with host Paul Sutton last month in which we discussed emerging … [Read more...] about Emerging tech:
Your bookmark for 2019

Filed Under: Communication, Artificial Intelligence, Business, Ethics, Hardware, Innovation, Public Relations, Science, Society, Software, Technology, Trends, Workplace Tagged With: CIPR, digital assistants, emerging technologies, fake news, Gartner, hype cycle, Paul Sutton, Ray Kurzweil

SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics

February 15, 2018 by Neville Hobson 

Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley’s growing number of critical voices. This episode's show notes were written by Thomas Stoeckle. The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US in last place, experiencing its largest drop in the survey’s history, and China on top with … [Read more...] about SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics

Filed Under: Small Data Forum, Business, Communication, Mainstream Media, Reputation, Social Media, Society, Technology, Trends, Web, Workplace Tagged With: Edelman, fake news, Pew Research, SNCR, Trust, Truth about Tech

SDF Podcast 15 – Reining in tech: responsibility, regulation and education

January 9, 2018 by Neville Hobson 

Our Christmas episode was recorded under the auspices of Janus, the god of all things related to time. Now into the month named after him, the SmallDataForum reviews its predictions and looks at the year ahead. Will Europe ‘take back control’, or will commercial pressures curb big tech's enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digital personal assistants), both in business and personal use? How will continuous technological and economic transformations affect … [Read more...] about SDF Podcast 15 – Reining in tech: responsibility, regulation and education

Filed Under: Artificial Intelligence, Business, Communication, Mainstream Media, Marketing, Politics, Public Relations, Small Data Forum, Social Media, Society, Software, Technology, Web Tagged With: AI, Alexa, Amazon, big data, chatbots, fake news, GDPR, SNCR

SNCR fake news study: high stakes for marketers in survey findings

December 11, 2017 by Neville Hobson 

You can summarise what marketers think about fake news with this - they are ambivalent about what ought to change, and are reluctant to alter their own business practices. That's a key finding from the results of an online survey-based research study carried out between August-November 2017 by The Society for New Communications Research of The Conference Board (SNCR). Led by SNCR Fellow Jeff Pundyk, a former Senior Vice President at The Economist, the prime purpose of the research project … [Read more...] about SNCR fake news study: high stakes for marketers in survey findings

Filed Under: Marketing, Advertising, Business, Communication, Mainstream Media, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web Tagged With: fake news, SNCR, Trust

Should you place your trust in the mainstream media?

November 27, 2017 by Neville Hobson 

The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world. According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most trusted news source globally by 52 percent of journalists surveyed across North America, Europe, the Middle East and Asia. The reporters and producers reflected on the role of social media, company websites and other factors in the importance of … [Read more...] about Should you place your trust in the mainstream media?

Filed Under: Mainstream Media, Communication, Journalism, Reputation, Social Media, Society, Trends, Web Tagged With: BBC, fake news, Trust, verification

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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