How Facebook has now become mainstream, almost pervasive, is a recurring thought after seeing three examples of how that is during the course of this weekend. The first example was a hand-written poster outside a used car dealer in Sandhurst proclaiming "See us on Facebook." If I hadn't been driving my car at the time, I would have taken a photo and posted it to the Signs of Social Media group on Flickr. The same with a pub on the outskirts of Bracknell with a "Be our friend on … [Read more...] about Facebook in the mainstream
Facebook is the dominant social network around the world according to the latest analysis by Vincenzo Cosenza, director at Digital PR in Rome, Italy, who has been tracking its growth over the past eighteen months or so. Even a cursory glance at the map above makes it clear when you see how much of that map is now coloured Facebook blue. Superlatives abound when it comes to talk about Facebook, notably the 500 million members worldwide milestone the social network passed this summer. And there's … [Read more...] about Facebook dominates globally
Not only has Facebook gathered huge numbers of members - half a billion at the last count - but the social network has also become the number one social presence in many countries, displacing some home-grown domestic social networks. A glance at the world map of social networks 2010 you see above shows a clear picture of the colonization (for want of a better word) of Europe, for instance, where Facebook has displaced its competitors in France (Skyrock used to be #1) and Germany (StudiVZ, … [Read more...] about Facebook supreme
[Update May 17: If you read this post before today, you might notice that the title now has changed with the addition of one extra character: the question mark. Reaction and comments since I published this post on May 15 have given me some pause to think, with one potential attractive-sounding alternative to a complete exit from Facebook. See the additional content at the end of the post.] [Update May 30: Final decision - I decided to implement a pretty measured way to keep a Facebook presence … [Read more...] about Goodbye Facebook?
ReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook. While the overall post makes for interesting reading and is very useful from a fact-finding perspective, what leapt at me from RWWâ€™s page were two charts and a concise paragraph. First, the two charts: Just look at what people said was their â€˜usualâ€™ behaviour (the bright-red bar). And the highest â€“ purchase a product or service. … [Read more...] about Facebook is for brands – the careful ones
Since the announcement earlier this week that Facebook is acquiring Friendfeed, Steve Rubel wonders whether heâ€™s seeing a trend: [â€¦] I have seen an uptick in friend invitations on Facebook, with these individuals specifically saying they follow me on Friendfeed. Now I don't know if this is a trend or not, but some others are seeing the same. [â€¦] This presents a bit of a dilemma. To date on Facebook I have only let people into my network who I have personally met or corresponded. … [Read more...] about Friendfeed and Facebook: Trends already?
Surprise news last night was Facebookâ€™s acquisition of Friendfeed. Facebook â€“ a giant among social networks â€“ has grabbed the comparatively-tiny Friendfeed content-sharing service (which has just 12 employees) as the means to accelerate Facebookâ€™s product development plans, according to some opinion in Silicon Valley. Others say itâ€™s all to do with further refining where the battle lines with Google will be drawn, including the future of Twitter (I imagine speculation will now be … [Read more...] about I like to think of Friendbook not Facefeed
While the mainstream media is proving its worth (and its mettle) in its reporting of fast-moving events in Iran, that parallel universe known as social media is a channel for huge volumes of comment and opinion, the type that is more local and niche and which typically doesnâ€™t get the attention of the mainstream reporters. More significantly, the people in Iran producing such content are normal folk, people like you and me, not media reporters or journalists. Anyone with a device that … [Read more...] about Milestones in Iran