Catching up this weekend with news and information in Inoreader, my RSS reader of choice on every device I use, I selected a good dozen or so stories to blog about when time permits. They all join a long list of in-draft posts that, by the time I really do get moments to complete and publish them, the attention opportunities will probably be long past. So I'll share some of the actual stories directly in this aggregate post that might enlighten your Sunday/Monday morning reading if you hadn't … [Read more...] about 3 great reads for this week
The smartphone market continues to rapidly evolve. Who thinks about a smartphone these days as simply a device to make phone calls and send text messages? I don't - a smartphone is a powerful computer that also makes phone calls and sends text messages. That thought came to me more than once or twice while I watched and listened to Samsung's press event via live video stream from the Mobile World Congress 2016 in Barcelona on Sunday evening. The company announced their next smartphones in the … [Read more...] about Samsung (and Facebook) raise the mobile game
Facebook announced some updates to its Notes tool last week designed to make it appeal more to users of the social network than has been the case so far. Notes lets you write longer-form content exceeding the brevity a status update gives you, and post it to your Facebook timeline to share with your friends. Think of it as 'blogging lite' within Facebook - the update brings some new features including adding a cover image to your post, adding images including captions in the post body, and … [Read more...] about Facebook blogging could be great…
A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make up an incredible 66% of the social network’s total advertising revenue. And yet, I reacted to the announcement with little surprise. After all, it shouldn’t be news to anyone that mobile advertising is growing at a remarkable rate … [Read more...] about Mobile can grow, but publishers are losing out on revenue
It's a sad business reality that, in mid-2014, social media is still a bit of a taboo subject in the corporate boardroom. Writing in the Guardian, Sharon Flaherty assesses a business landscape where half of global boardrooms ignore social media with ignorance and lack of understanding the rules of thumb: Ignorance of the genuine value social media can bring to a business Lack of understanding about how to measure that value Flaherty cites recent research by Useful Social Media that … [Read more...] about Why the C-suite don’t ‘get’ social media marketing – and how to change that
Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year. The report shows financial pluses across the board for the mega social network in significant areas: Overall revenue for the second quarter of 2014 was $2.91 billion, an increase of 61 percent compared to the same period last year. Revenue from advertising was $2.68 billion, a 67 percent increase over the same quarter last year - and around 92 percent of overall revenue reported for the … [Read more...] about The future looks mobile for Facebook
Colombian singer Shakira has set a new social media record after becoming the first person ever to reach 100 million likes on Facebook. The milestone has formally been recognized by Guinness World Records. In its report, TheJournal.ie says that the only other page which has more likes than hers is Facebook's own Facebook page. And 100 million likes has a sharp perspective when you consider it from a metrics point of view as The Wall Street Journal does: [...] That's 8% of Facebook's universe … [Read more...] about The meaning of 100 million Facebook likes
If you were not happy - outraged, even - with how Facebook behaved over the mood experiment they conducted last month, an experiment from a Dutch creative agency might be right up your street. What Facebook did was manipulate information posted on nearly 700,000 users' home pages that showed that the social network could make people feel more positive or negative through a process of emotional contagion. Now Dutch creative agency Just has come up with 99 Days of Freedom, a call to action … [Read more...] about Would you be happier without Facebook?