Your gleeful inner child: a marketing winner for Evian
Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies, all behaving in their body movements and expressions like miniature grown-ups. From a brand marketing perspective, the success behind such campaigns can be seen in metrics like the 17.8 million views to date of the roller-skating babies video since it…