EE

Here’s the proof, @EE

Neville Hobson 10 Comments Business, Experiences, Mobile, Public Relations, Reputation
Pop 7S

I bought a new data SIM card from mobile operator EE a few days ago, to use in my Fujitsu Stylistic Q704 Windows Ultrabook. With the deal came an Alcatel One Touch Pop 7S Android tablet. Nice! It’s a good deal. I’d like to use that tablet but first it needs charging. And it won’t. When I plug it in to the mains power using the supplied charger, it shows the battery on-screen as is common with Android devices. But then it switches to show a white triangle with an exclamation mark in the middle. And then it goes blank. That’s all it does. And the battery always shows 2% charged. I explained all this in a call to EE’s 150 […]

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For wearable technologies, bandwidth matters (and other things)

Neville Hobson 8 Comments Business, Communication, Gadgets, Hardware, Innovation, Marketing, Mobile, Society, Software, Technology, Trends, Wearable Tech, Web, Workplace

Today, UK mobile operator EE is launching what it describes as “the world’s fastest 4G network” in part of London. The company says that the network – running LTE Advanced technology, capable of reaching 300Mbps speeds – will initially cover London’s Tech City, with companies in the area being selected to access it first. One significant metric EE quotes in its press release is this: EE predicts data usage will rise by 750% over next three years That means more content creation, consuming and sharing on the go. It means more desire to do more things that will require persistent connectivity, ie, being connected all the time in real time rather than connecting and disconnecting as you travel, either deliberately […]

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Differentiators in the battle for the 4G customer

Neville Hobson 9 Comments Business, Communication, Experiences, Innovation, Marketing, Mobile, Public Relations, Technology, Web

Mobile operator EE has enjoyed a near year-long monopoly with its 4G cellular service in the UK, launched in October 2012. That dominant market position comes to an end this week as rival mobile operators Vodafone and O2 begin to roll out their own 4G services from today, starting in London. Or does it? The Financial Times has an insightful report that assesses the options for the mobile operators, setting the scene with this perspective: […] EE now covers almost 100 cities and towns in the UK, and at speeds that it promises will be much faster than those of rivals, even if those faster services also carry higher prices. Daniel Gleeson, analyst at IHS, says consumers will probably find […]

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Get things done even faster on EE 4G

Neville Hobson 4 Comments Business, Communication, Experiences, Marketing, Mobile, Public Relations, Reviews, Technology

Since I started using EE’s 4G cellular service last December courtesy of EE and the ambassador programme I’m participating in, the one thing that constantly impresses me is simply how fast it is so that you can get things done, well, faster. Uploading Instagram photos and videos, status updates on Twitter or Facebook, opening a file in your Dropbox, streaming a TV show with iPlayer… you can do all of these things on your 4G mobile device when you’re out and about with the same confidence of having a great experience as you expect to have when you’re connected to your home/office broadband network or high-speed wifi. EE started rolling out its 4G service last October, and says it’s currently […]

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EE ups the 4G game

Neville Hobson 13 Comments Business, Communication, Experiences, Marketing, Mobile, Public Relations, Reviews, Technology

If you’re a customer of EE on a 4G cellular service plan, you’ll relish the latest news from the UK’s only mobile operator with a commercial 4G service. EE announced today that it is doubling the speed and capacity of its 4G network that, the company says, will boost headline 4G speeds to 80Mbps plus, and double the average speeds for 4GEE customers to more than 20Mbps. EE says double-speed 4G will initially be available in ten cities by the summer: Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield. If you’re like me, what you’re interested in knowing is what does that mean in your daily use of your 4G-capable mobile device on EE’s 4G network? Here’s […]

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