Edelman Trust Barometer Archives

The cost of defying public opinion about doing business in Russia

As the continuing war that followed the Russian invasion of Ukraine in February 2022 passed its 90th day, the tragedy that has befallen Ukraine at the hands of Russia knows no bounds. The Donbas region in the east of Ukraine is but a wasteland with a death toll in the many thousands. After months of non-stop shelling and bombing, the city of Mariupol is it’s own vision of Hell on earth. Many Ukrainians have been shipped off to the interior…

SDF 43: The wearing away of trust

In the first episode in 2021 of our monthly Small Data Forum podcast, Thomas, Sam, and I discussed the big picture of Trump and what’s next for him, Joe Biden and America post-Trump, and in the context of our predictions in episode 42 in December. Those predictions weren’t that shabby, as it turns out. We considered what social media is: platform, publisher, or leech, which provoked some lively and trenchant opinion. We pondered the consequences and outcomes of the Capitol…

FIR 193: Zoombombing and other Coronavirus Tales

The March episode of “The Hobson & Holtz Report,” aka FIR 193, is a coronavirus communications special with Neville and Shel discussing these topics: How Shel and Neville’s respective organizations are communicating during the outbreak A study finds employers are the most credible source of coronavirus information for employees Snapchat, AI, VR, and LinkedIn are all playing their part Shelter-in-place orders could make work-from-home the new normal How brands are navigating marketing and social media during the crisis Zoombombing is…

SDF 32: When Henry VIII met Dr Strangelove

If historical analogies provide the measure of a man, then Downing Street henchman-in-chief, lead iconoclast and perpetual ideas recyclist “Classic Dom” Cummings is doing a spectacularly good job, writes Thomas Stoeckele introducing the show notes for episode 32 of our Small Data Forum podcast. In this episode that Thomas, Sam Knowles and I recorded just a week after Boris got Brexit done, we disagree with such a wild claim mostly in a reasonable way (although Thomas has a different view…