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Dove

For Immediate Release 109: CEOs Torturing English

October 17, 2017 by Neville Hobson 

Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices. What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal? New data points reinforce the importance of companies taking … [Read more...] about For Immediate Release 109: CEOs Torturing English

Filed Under: Artificial Intelligence, Business, Communication, For Immediate Release, Investor Relations, Marketing, Politics, Public Relations, Reputation, Social Media, Software, Technology, Web Tagged With: activism, brand advocacy, CEO, Dove, Facebook, Magna Carta, Trust, Unilever

Real beauty isn’t retouched says Dove

March 17, 2013 by Neville Hobson 

One company that's earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can't recall the ground-breaking Dove: Evolution video from 2006, showing image manipulation of a model for a cosmetics billboard ad? Or its in-your-face follow-up Dove: Onslaught in 2007, with its compelling tagline "talk to your daughter before the beauty industry does"? And other video ads that were part … [Read more...] about Real beauty isn’t retouched says Dove

Filed Under: Advertising, Communication, Ethics, Marketing, Public Relations, Reputation, Society Tagged With: Dove

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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