One of the learning examples of how some businesses go through a baptism of fire in addressing a genuine crisis, and the role social media plays in fuelling discussion, online and offline, is the experience of Domino's Pizza early in 2009. That experience revolved around the acts of two employees at a franchise store in the US who videoed themselves doing some disgusting things when preparing customers' pizzas, and uploaded the videos to YouTube. Domino's name was all over the embryonic … [Read more...] about Domino’s Pizza: You’ve come a long way, baby!
(This post was updated during April 15 as events evolved: scroll down to see additional commentary.) A public relations disaster of potentially epic proportions is brewing for Domino's Pizza following the antics of two employees and a video on YouTube. You can read the gruesome details at Consumerist but, concisely, it happened over the Easter weekend and involves one employee doing disgusting things with the ingredients while making up pizzas, while the other employee records it all on a … [Read more...] about Note to Domino’s Pizza: News travels fast, especially when it’s bad