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How to be a magazine publisher with Flipboard

February 26, 2018 by Neville Hobson 

Flipboard

In the summer of 2010, a new visual way of consuming news stories was launched for iOS mobile devices - especially the iPad which had been released a few months earlier - in the form of Flipboard, an aggregator app that brought together content from social media, news feeds, photo sharing sites and other websites, and presented it in magazine format. This highly-appealing visual communication tool became popular very quickly on iPads and iPhones, enabling users to "flip" through the articles, … [Read more...] about How to be a magazine publisher with Flipboard

Filed Under: Marketing, Communication, Mobile, Online Media, Public Relations, Social Business, Software, Web Tagged With: Digital media, Flipboard, Magazines

Social media stars breaching rules on promoting brands, watchdog says

October 9, 2017 by Neville Hobson 

songofstyle Instagram

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says

Filed Under: Advertising, Business, Communication, Ethics, Marketing, Reputation, Social Media, Web Tagged With: Advertising, Article, Blogging, Digital media, instagram, Internet, Main section, Media, News, Newspapers & magazines, Sarah Marsh, Social media, Technology, The Guardian, Twitter, UK Home News, UK news

#Hashtag10: the best hashtag fails in a decade

August 24, 2017 by Neville Hobson 

Hashtags

How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I've found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It's that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people … [Read more...] about #Hashtag10: the best hashtag fails in a decade

Filed Under: Twitter, Business, Communication, Social Media, Society Tagged With: Article, Blogging, Digital media, Edward Helmore, Facebook, Internet, Media, News, Social media, Social networking, Technology, Twitter, US news, World news

Guardian to launch new platform to streamline access to web content

May 26, 2013 by Neville Hobson 

News that The Guardian newspaper is planning to aggregate its presence on the web under a single entry point, theguardian.com domain, is an interesting milestone for a mainstream medium whose innovation in extending its presence and brand beyond its traditional printed newspaper origins in the UK makes it a stand-out among mainstream publishers. A web address change may not seem like that big a deal. But if you're a content publisher putting out the type of content online that attracts … [Read more...] about Guardian to launch new platform to streamline access to web content

Filed Under: Business, Communication, Mainstream Media, Marketing, Online Media, Technology, Trends, Web Tagged With: Article, Digital media, Internet, Mark Sweney, Media, National newspapers, News, Newspapers, Newspapers & magazines, Technology, The Guardian, UK news, World news

PCC seeks to regulate press Twitter feeds

May 8, 2011 by Neville Hobson 

The Guardian's report on plans by the Press Complaints Commission (PCC), the UK's mainstream print-media regulator, to include tweets made by journalists in its regulatory remit shouldn't be a surprise to any observer of the contemporary and rapidly-evolving media landscape. As the Guardian reports, the PCC thinks some tweets by journalists would be considered as part of a newspaper's editorial content and, therefore, subject to existing regulation covering such content. It wants media … [Read more...] about PCC seeks to regulate press Twitter feeds

Filed Under: Business, Communication, Journalism, Mainstream Media, Social Media, Society, Trends, Twitter, Web Tagged With: Article, Blogging, Dan Sabbagh, Digital media, Internet, Main section, Media, National newspapers, News, Newspapers, Newspapers & magazines, Press Complaints Commission, Social media, Technology, The Guardian, Twitter, UK news

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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