In the summer of 2010, a new visual way of consuming news stories was launched for iOS mobile devices - especially the iPad which had been released a few months earlier - in the form of Flipboard, an aggregator app that brought together content from social media, news feeds, photo sharing sites and other websites, and presented it in magazine format. This highly-appealing visual communication tool became popular very quickly on iPads and iPhones, enabling users to "flip" through the articles, … [Read more...] about How to be a magazine publisher with Flipboard
Digital media
Social media stars breaching rules on promoting brands, watchdog says
The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says
#Hashtag10: the best hashtag fails in a decade
How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I've found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It's that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that came to the fore a decade ago as a means of connecting people … [Read more...] about #Hashtag10: the best hashtag fails in a decade
Guardian to launch new platform to streamline access to web content
News that The Guardian newspaper is planning to aggregate its presence on the web under a single entry point, theguardian.com domain, is an interesting milestone for a mainstream medium whose innovation in extending its presence and brand beyond its traditional printed newspaper origins in the UK makes it a stand-out among mainstream publishers. A web address change may not seem like that big a deal. But if you're a content publisher putting out the type of content online that attracts … [Read more...] about Guardian to launch new platform to streamline access to web content
PCC seeks to regulate press Twitter feeds
The Guardian's report on plans by the Press Complaints Commission (PCC), the UK's mainstream print-media regulator, to include tweets made by journalists in its regulatory remit shouldn't be a surprise to any observer of the contemporary and rapidly-evolving media landscape. As the Guardian reports, the PCC thinks some tweets by journalists would be considered as part of a newspaper's editorial content and, therefore, subject to existing regulation covering such content. It wants media … [Read more...] about PCC seeks to regulate press Twitter feeds
Another magazine stops printing to go online
Another death knell for niche-interest print? The Guardian reports that the weekly Accountancy Age magazine is about to become online only. Last month, Computer Weekly said it was discontinuing print and would become online only. Reports said that title owner Reed Elsevier "sought to reshape RBI’s [publisher] portfolio by significantly reducing costs and channelling investment into successful data services." The web is a lifeline for niche publishing. Special-interest … [Read more...] about Another magazine stops printing to go online