What does the future look like for social media in the small and medium business setting? That's one of the questions addressed in a panel discussion I moderated for Dell in May, the video recording of which is available for viewing. (If you don't see the 46-minute video embedded above, watch it at YouTube.) We did this live in a Google+ Hangout On Air, the free service from Google that lets you conduct such real-time collaborative video discussions via Google+ using only your web … [Read more...] about A panel discussion on social media for business [video]
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Tweet chat: Community engagement and other topics
If you're a small or medium business and would like to hear what others' experiences are with using social media effectively, and perhaps share your own experiences, the next Dell tweet chat is for you. Over the course of an hour on Tuesday April 24, starting at 8pm UK, I'll be moderating discussion on Twitter on these specific topics: What kind of content do you find most engaging for your community? What works? What tips can you share for using LinkedIn? What small and medium size … [Read more...] about Tweet chat: Community engagement and other topics
The Social Media Toolkit: a practical guide to social media for small businesses
It seems to me that everyone is trying to figure out the role of social media for their organization, whatever size it is. As more people become become more clued-up about the potential of what social media tools and channels can enable them them do - as well as not do - so the need for better understanding of relevant potential is quite clear. To me, this view is summed up simply and clearly in this cartoon by Hugh MacLeod from 2007: as the text says, it's not what the software does, it's … [Read more...] about The Social Media Toolkit: a practical guide to social media for small businesses