Second Life was ahead of its time

Around fifteen years ago, some big brands started playing in Second Life. For me, memorable names and what they did include General Motors with a cool Pontiac sports car: that’s virtual me behind the virtual wheel in the photo above. GM issued a press release in October 2006 about starting up in SL. There was Dell who experimented not only with letting you configure and buy a computer in Second Life but also getting customer service and tech support. They…

FIR Interview: Laura Thomas, Dell’s new Chief Blogger

One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog. Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for Dell in customer relationship management in what became widely known as “Dell Hell.” In the ensuing years under the leadership of Chief Blogger, Lionel Menchaca…

Dell and the wow factor

Among the many announcements out of the Consumer Electronics Show this week is Dell’s new XPS 13 Ultrabook. Dell joins other manufacturers in the embryonic ultrabook segment late to the party, some say. Even if true, does it matter if you have something really different like Smart Connect functionality? That looks pretty cool, according to PC Magazine: […] It periodically wakes during sleep and, if a known Wi-Fi network is available, updates your email, calendar, and other information so new…

FIR Interview: Dell Chief Blogger Lionel Menchaca

(If you don’t see the video embedded above, view it on YouTube.) We first spoke with Dell’s chief blogger, Lionel Menchaca, in an FIR interview on January 12, 2007, not too long after Dell’s first blog was launched. We spoke with Lionel again to find out how the blog and the company’s overall social media approach has evolved in the intervening 4½ years. The interview was conducted using a Google+ Hangout. An audio version is available. Get this podcast: Download…

The trouble with Dell’s Vostro V130

For the past four months, I’ve been enjoying my time with a Dell Vostro V130 laptop computer as a participant in Dell’s #tradesecrets marketing campaign for the machine that Dell ran during the first quarter of this year. This Animoto video collage of some of the photos I’ve taken of the V130, along with the music, might give you a good sense of it and my overall positive thoughts about it. In essence, the Vostro V130 is a delightful machine…

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