Around fifteen years ago, some big brands started playing in Second Life. For me, memorable names and what they did include General Motors with a cool Pontiac sports car: that’s virtual me behind the virtual wheel in the photo above. GM issued a press release in October 2006 about starting…
One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog. Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics…
Among the many announcements out of the Consumer Electronics Show this week is Dell’s new XPS 13 Ultrabook. Dell joins other manufacturers in the embryonic ultrabook segment late to the party, some say. Even if true, does it matter if you have something really different like Smart Connect functionality? That…
(If you don’t see the video embedded above, view it on YouTube.) We first spoke with Dell’s chief blogger, Lionel Menchaca, in an FIR interview on January 12, 2007, not too long after Dell’s first blog was launched. We spoke with Lionel again to find out how the blog and…
For the past four months, I’ve been enjoying my time with a Dell Vostro V130 laptop computer as a participant in Dell’s #tradesecrets marketing campaign for the machine that Dell ran during the first quarter of this year. This Animoto video collage of some of the photos I’ve taken of…
I can think of few better ways of spending part of Sunday than playing with a new tech toy. Which is precisely what I’ve done today with a new device that Dell have let me have as part of a programme to promote a new laptop under their Vostro model…
