One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog. Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for Dell in customer relationship management in what became widely known as "Dell Hell." In the ensuing years under the leadership of Chief … [Read more...] about FIR Interview: Laura Thomas, Dell’s new Chief Blogger
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Dell and the wow factor
Among the many announcements out of the Consumer Electronics Show this week is Dell's new XPS 13 Ultrabook. Dell joins other manufacturers in the embryonic ultrabook segment late to the party, some say. Even if true, does it matter if you have something really different like Smart Connect functionality? That looks pretty cool, according to PC Magazine: [...] It periodically wakes during sleep and, if a known Wi-Fi network is available, updates your email, calendar, and other information so … [Read more...] about Dell and the wow factor
FIR Interview: Dell Chief Blogger Lionel Menchaca
(If you don't see the video embedded above, view it on YouTube.) We first spoke with Dell's chief blogger, Lionel Menchaca, in an FIR interview on January 12, 2007, not too long after Dell's first blog was launched. We spoke with Lionel again to find out how the blog and the company's overall social media approach has evolved in the intervening 4½ years. The interview was conducted using a Google+ Hangout. An audio version is available. Get this podcast: Download the MP4 (video) file … [Read more...] about FIR Interview: Dell Chief Blogger Lionel Menchaca
The trouble with Dell’s Vostro V130
For the past four months, I've been enjoying my time with a Dell Vostro V130 laptop computer as a participant in Dell's #tradesecrets marketing campaign for the machine that Dell ran during the first quarter of this year. This Animoto video collage of some of the photos I've taken of the V130, along with the music, might give you a good sense of it and my overall positive thoughts about it. In essence, the Vostro V130 is a delightful machine to use. My day-to-day computer is a Dell XPS … [Read more...] about The trouble with Dell’s Vostro V130
Stoking the buzz about Dell’s Vostro V130
I can think of few better ways of spending part of Sunday than playing with a new tech toy. Which is precisely what I've done today with a new device that Dell have let me have as part of a programme to promote a new laptop under their Vostro model name. The machine I have my hands on is the new Vostro V130 laptop, just launching in the UK, and a very nice piece of kit it is. Dell is positioning this business machine squarely at the small- to medium-business market, at what Dell calls … [Read more...] about Stoking the buzz about Dell’s Vostro V130