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Content marketing

How to meet the challenge of the brand storytelling opportunity

If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report […]

Posted on February 4, 2014February 4, 2014 BusinessCommunicationInnovationMarketingOnline MediaPublic RelationsSocial MediaTrendsWeb

The role of the C-suite in social media marketing

Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences […]

Posted on December 18, 2013December 18, 2013 BusinessCommunicationInterviewsMarketingPublic RelationsSocial BusinessSocial MediaSoftwareTechnologyWeb

Results you can measure when you have a content marketing strategy

If the real challenge of content marketing is when you don’t have a strategy – like the 50% […]

Posted on November 6, 2013November 6, 2013 BusinessCommunicationEuropeMarketingSocial MediaWeb

The real challenge of content marketing is when you don’t have a strategy

Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of […]

Posted on October 17, 2013July 25, 2014 AdvertisingBusinessCommunicationMarketingPublic RelationsSocial MediaTrends

Content marketing requires a sound foundation

Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often […]

Posted on September 26, 2013September 26, 2013 AdvertisingBusinessCommunicationEmployee CommunicationInvestor RelationsMarketingPublic RelationsSocial MediaTrendsWeb
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