Tag: Content marketing

How to meet the challenge of the brand storytelling opportunity

If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist and consultant Jon Bernstein, The Rise of The Brand Newsroom offers some useful insights on brand storytelling and the role of the online newsroom in presenting news, information, links to and content from social channels, multimedia content and more in…

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The role of the C-suite in social media marketing

Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn Gaudet, founder and president of GaggleAMP, invited me on to the latest episode of AMP Up Your Social Media podcast to discuss the role of the C-suite in social media marketing and how to communicate social media benefits to senior…

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Results you can measure when you have a content marketing strategy

If the real challenge of content marketing is when you don’t have a strategy – like the 50% and more of companies in recent surveys in the US who don’t – imagine the possibilities when you do have a strategy. Possibilities are very real to businesses in EMEA, where communication professionals are seeing a high return on investment from implementing a content marketing strategy, according to a report published by integrated communications agency Waggener Edstrom in the UK. The report,…

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The real challenge of content marketing is when you don’t have a strategy

Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each report – The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends and 2014 B2C Content Marketing Benchmarks, Budgets, and Trends – are worth considered study to see what similarities and differences there are between two facets of marketing…

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Content marketing requires a sound foundation

Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case studies, white papers, features, etc – and re-telling those stories in ways that work well in today’s social communication climate, fit measurable business goals and meet the information needs of the people in the marketplace you want to reach out…

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