If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist and consultant Jon Bernstein, The Rise of The Brand Newsroom…
Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn Gaudet, founder and president of GaggleAMP, invited me on to…
If the real challenge of content marketing is when you don’t have a strategy – like the 50% and more of companies in recent surveys in the US who don’t – imagine the possibilities when you do have a strategy. Possibilities are very real to businesses in EMEA, where communication…
Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each report – The State of B2B Content Marketing: 2014 Benchmarks,…
Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case studies, white papers, features, etc – and re-telling those stories…
