A new approach to strategy for building community
Developing a strategy for something like creating and building a business-focused professional community typically follows a traditional path. While there is no single “right way” to creating your strategy, there are a number of key elements that should always be considered such as defining overall objectives, setting out the purpose from a community member’s point of view, competitive audit, build the business case, calculate budgets, etc. Plus the answer to the most burning question: What will you offer in focus,…