Communication measurement moves up a level with Barcelona Principles 2.0

It’s fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don’t measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That’s a simple question Barcelona Principles 2.0 endeavours to address in a revision to the set of principles first developed in 2010 as a PR measurement standard, published last week, that reflect significant changes in the media landscape and the emergence of integrated…

Close