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The automotive future isn’t self-driving… Not yet

November 1, 2016 by Neville Hobson 

Johnny Cab / 'Total Recall' 1990

When the topic of artificial intelligence and cars gets discussed - it's a topic of frequent discussion online these days - it's often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by a wide range of technologies), electric sports car maker Tesla gets a lot of press due to its stylish sports cars that capture imaginations with their high speeds, market-leading battery … [Read more...] about The automotive future isn’t self-driving… Not yet

Filed Under: Artificial Intelligence, Business, Communication, IBM, Innovation, Marketing, Public Relations, Social Business, Society, Software, Technology, Trends, Web Tagged With: AI, automotive, cognitive business, IBM Watson, mipaa

Re-imagine IBM

May 25, 2016 by Neville Hobson 

Last December, when I started telling friends that I would be joining IBM as a  full-time employee, I received some mixed responses. Of course, all were well-wishing but some came with quizzical looks and the question "IBM? I couldn't imagine you at IBM!" It turns out that the question was based on a view about me as a communicator, and about IBM and what the company does that was out of date. That view was based on what IBM largely was in the late 20th century and turn of the 21st whose … [Read more...] about Re-imagine IBM

Filed Under: Business, Communication, Experiences, IBM, Personal Development, Professional Development, Social Business, Technology, Workplace Tagged With: cognitive business, IBM Watson

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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