Coca-Cola re-imagines the corporate website

Earlier this week, The Coca-Cola Company unveiled its new corporate website, an online presence that is quite a radical shift from the typical corporate website you’re used to seeing from global businesses. According to a feature about the new website in the New York Times, Coke executives say it’s the most ambitious digital project they have undertaken and is designed to resemble an online magazine: […] it will be called Coca-Cola Journey, after a magazine named Journey that was published for the company‚Äôs employees from 1987 to 1997. The reorganized Web site will offer articles on subjects like entertainment, the environment, health and sports, including longer pieces given prominence in the same way that magazines play up cover pieces. Interviews, […]

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