Second Life was ahead of its time

Around fifteen years ago, some big brands started playing in Second Life. For me, memorable names and what they did include General Motors with a cool Pontiac sports car: that’s virtual me behind the virtual wheel in the photo above. GM issued a press release in October 2006 about starting up in SL. There was Dell who experimented not only with letting you configure and buy a computer in Second Life but also getting customer service and tech support. They…

Coca-Cola re-imagines the corporate website

Earlier this week, The Coca-Cola Company unveiled its new corporate website, an online presence that is quite a radical shift from the typical corporate website you’re used to seeing from global businesses. According to a feature about the new website in the New York Times, Coke executives say it’s the most ambitious digital project they have undertaken and is designed to resemble an online magazine: […] it will be called Coca-Cola Journey, after a magazine named Journey that was published…

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