Nearly sixteen years ago, a manifesto was published that has had a profound influence on many people’s thinking and, indeed, behaviours when it comes to business communication and marketing. That publication was The Cluetrain Manifesto, a collection of 95 separate theses written by Christopher […]
Cluetrain
Ten years ago, in April 1999, The Cluetrain Manifesto was published. This seminal work introduced 95 separate theses based on the concept that “markets are conversations.” Pretty radical stuff for many people in many companies to think about at the […]