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Cluetrain

Cluetrain evolved

New Clues
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Nearly sixteen years ago, a manifesto was published that has had a profound influence on many people’s thinking and, indeed, behaviours when it comes to business communication and marketing. That publication was The Cluetrain Manifesto, a collection of 95 separate theses written by Christopher […]

Posted on January 10, 2015January 26, 2015 BusinessCommunicationMarketingPublic RelationsSocial BusinessSocial MediaTrendsWeb

Cluetrain #9: Trust is the key

Ten years ago, in April 1999, The Cluetrain Manifesto was published. This seminal work introduced 95 separate theses based on the concept that “markets are conversations.” Pretty radical stuff for many people in many companies to think about at the […]

Posted on April 28, 2009August 2, 2013 CommunicationMarketingSocial MediaSocietyWebWorkplace
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