Nearly sixteen years ago, a manifesto was published that has had a profound influence on many people's thinking and, indeed, behaviours when it comes to business communication and marketing. That publication was The Cluetrain Manifesto, a collection of 95 separate theses written by Christopher Locke, David Weinberger, Doc Searls and Rick Levine, and published online in April 1999 (a book followed in 2000). The manifesto's strapline - The End of Business As Usual - provides the powerful … [Read more...] about Cluetrain evolved
Cluetrain
Cluetrain #9: Trust is the key
Ten years ago, in April 1999, The Cluetrain Manifesto was published. This seminal work introduced 95 separate theses based on the concept that "markets are conversations." Pretty radical stuff for many people in many companies to think about at the time. I remember reading Cluetrain for the first time in 2001, not really agreeing with much of what I read beyond the broad concept that markets are indeed conversations, although very willing to be persuaded on new perspectives. So ten … [Read more...] about Cluetrain #9: Trust is the key