FIR Interview: Cisco Systems Social Media Listening Team

Listen Now: Cisco Systems unveiled its Social Media Listening Center at its San Jose, California-based, Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations such as heat maps and word clouds that help present a picture of the social media conversation as it relates to Cisco Systems. What visitors see, however, is just a glimpse at the processes and systems that Cisco has developed and deployed throughout the organization. In this FIR interview, co-host Shel Holtz chats with Jeanette K. Gibson, Charlie Treadwell and Nancy Rivas about the listening command center – both the part that’s visible to visitors and what happens behind the scenes, how subject matter experts are volunteering to address […]

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