One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession - association members or not - understand and more likely embrace the change if that's a goal. I see that as a great position the Chartered Institute of Public Relations (CIPR) is now in with regard to social media and where it fits into the broader organisational communication landscape. Social media has been at … [Read more...] about Making the #CIPRSM redundant