"We know from human history that developments in technologies over the centuries, ranging from the Industrial Revolution through to the invention of the automobile, then airplanes and so forth, the landscape of progress is littered with human casualties. People die because of these things being tested."
A provocative statement, the first thing you hear in episode 1 in the third season of the Digital Download podcast that I did with host Paul Sutton last month in which we discussed emerging … [Read more...] about Emerging tech:
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Emerging tech:
For Immediate Release 139: Augmented PR
Neville and Shel get together via YouTube Hangout for the May 2018 installment of “The Hobson & Holtz Report,” with conversations about… GDPR, which officially went into effect on Friday May 25 BuzzFeed’s live-streaming experiment on Twitch CIPR’s white paper on the role of Artificial Intelligence in public relations Google is under pressure to up its podcasting game Google lets you see your history of interactions and it’s a lot less creepy than Facebook Generation Z … [Read more...] about For Immediate Release 139: Augmented PR
The end of AVE in PR?
If there's one phrase guaranteed to generate debate in the PR business, it's 'advertising value equivalence,' AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an editorial audio or video segment plays, and equates its value to the price you'd have paid if you had bought the equivalent-size space or time as advertising. For decades the use of AVE has been a controversial activity, one that has been … [Read more...] about The end of AVE in PR?
How brands can get involved with podcasting
A few days ago, I had the privilege of participating in an episode of the CIPR's C-Suite podcast to discuss the topic of podcasting, especially from the point of view of what the medium can mean for brands. I joined host Russell Goldsmith and podcasters Tom Ollerton and Alastair Cole - hosts of The Innovation Ramble, a new UK podcast that's "investigating the world of innovation one podcast at a time" - at the Markettiers4DC studios in London in a 40-minute conversation for episode 13 that … [Read more...] about How brands can get involved with podcasting
Making the #CIPRSM redundant
One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession - association members or not - understand and more likely embrace the change if that's a goal. I see that as a great position the Chartered Institute of Public Relations (CIPR) is now in with regard to social media and where it fits into the broader organisational communication landscape. Social media has been at … [Read more...] about Making the #CIPRSM redundant
New guide to better understanding social media from the CIPR
Understanding the social media landscape can be trickier than it might seem. In the context of how and where social media fits into traditional marketing and communication activity - what it can deliver, how you benchmark it, how you measure the return on your investment, how to understand and assess the risks of using it - it's sometimes a bigger picture than many people realize. Today, awareness of and understanding about social media and what it can deliver in a business context is … [Read more...] about New guide to better understanding social media from the CIPR
FIR Interview: Adam Parker, RealWire, on the roles of listening and influence
In today's professional development landscape, a major educational imperative for PR practitioners, marketers and others involved in online engagement is knowing how to find influential voices across the social web: what to look for, where to focus your attention, what tools are there to help you, and where do you start. One man who has the credentials to share insights on such questions is Adam Parker, chief executive of RealWire, the UK media intelligence company, and the founder and … [Read more...] about FIR Interview: Adam Parker, RealWire, on the roles of listening and influence
FIR Speakers and Speeches: Robert Scoble and Shel Israel in London on ‘Age of Context’ #AoCUK #CIPR
Five converging forces - mobile, social media, data, sensors and location - are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade. This central premise was at the heart of a compelling discussion that took place at Google Campus in London on October 28, 2013. The event - organized by the CIPR and sponsored by Precise - brought Shel Israel and Robert Scoble to the stage. In a lively 75-minute … [Read more...] about FIR Speakers and Speeches: Robert Scoble and Shel Israel in London on ‘Age of Context’ #AoCUK #CIPR