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Emerging tech:
Your bookmark for 2019

October 12, 2018 by Neville Hobson 

Data has a better idea

"We know from human history that developments in technologies over the centuries, ranging from the Industrial Revolution through to the invention of the automobile, then airplanes and so forth, the landscape of progress is littered with human casualties. People die because of these things being tested." A provocative statement, the first thing you hear in episode 1 in the third season of the Digital Download podcast that I did with host Paul Sutton last month in which we discussed emerging … [Read more...] about Emerging tech:
Your bookmark for 2019

Filed Under: Communication, Artificial Intelligence, Business, Ethics, Hardware, Innovation, Public Relations, Science, Society, Software, Technology, Trends, Workplace Tagged With: CIPR, digital assistants, emerging technologies, fake news, Gartner, hype cycle, Paul Sutton, Ray Kurzweil

For Immediate Release 139: Augmented PR

May 29, 2018 by Neville Hobson 

Neville and Shel get together via YouTube Hangout for the May 2018 installment of “The Hobson & Holtz Report,” with conversations about… GDPR, which officially went into effect on Friday May 25 BuzzFeed’s live-streaming experiment on Twitch CIPR’s white paper on the role of Artificial Intelligence in public relations Google is under pressure to up its podcasting game Google lets you see your history of interactions and it’s a lot less creepy than Facebook Generation Z … [Read more...] about For Immediate Release 139: Augmented PR

Filed Under: The Hobson & Holtz Report, Artificial Intelligence, Business, Communication, Europe, FIR Podcast Network, Marketing, Public Relations, Society, Web Tagged With: CIPR, GDPR, Generation Z

The end of AVE in PR?

May 22, 2017 by Neville Hobson 

If there's one phrase guaranteed to generate debate in the PR business, it's 'advertising value equivalence,' AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an editorial audio or video segment plays, and equates its value to the price you'd have paid if you had bought the equivalent-size space or time as advertising. For decades the use of AVE has been a controversial activity, one that has been … [Read more...] about The end of AVE in PR?

Filed Under: Advertising, Business, Communication, Ethics, Professional Development, Public Relations, Trends Tagged With: Advertising Value Equivalence, AMEC, AVE, CIPR, measurement

How brands can get involved with podcasting

September 17, 2015 by Neville Hobson 

A few days ago, I had the privilege of participating in an episode of the CIPR's C-Suite podcast to discuss the topic of podcasting, especially from the point of view of what the medium can mean for brands. I joined host Russell Goldsmith and podcasters Tom Ollerton and Alastair Cole - hosts of The Innovation Ramble, a new UK podcast that's "investigating the world of innovation one podcast at a time" - at the Markettiers4DC studios in London in a 40-minute conversation for episode 13 that … [Read more...] about How brands can get involved with podcasting

Filed Under: Business, Communication, Marketing, Podcasting, Public Relations, Social Media Tagged With: #ciprcsuite, CIPR, Serial podcast

Making the #CIPRSM redundant

January 30, 2014 by Neville Hobson 

One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession - association members or not - understand and more likely embrace the change if that's a goal. I see that as a great position the Chartered Institute of Public Relations (CIPR) is now in with regard to social media and where it fits into the broader organisational communication landscape. Social media has been at … [Read more...] about Making the #CIPRSM redundant

Filed Under: Business, Communication, Leadership, Marketing, Professional Development, Public Relations, Social Media, Trends Tagged With: #CIPRSM, CIPR

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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