The kerfuffle surrounding PR firm Burson Marsteller and its poorly-planned and -executed blogger outreach on behalf of its client Facebook continues apace, on Facebook. Swift recap: Last week, Burson was caught out in what many critics see as unethical business practice in planning a covert anti-Google smear campaign on behalf of Facebook when it reached out to a US blogger who promptly published the email conversation between him and the Burson executive. In its outreach, Burson had also … [Read more...] about Criticism of Burson Marsteller now a firehose
Burson Marsteller
The Hobson and Holtz Report – Podcast #599: May 16, 2011
Content summary: The 600th episode of FIR is next week; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; listener comments discussion; Ragan promo; News That Fits - the Burson Marsteller / Facebook kerfuffle: the basics of the story, how the companies responded, ethical issues, what to do: the roles individual firms and the professional associations should play, our roles as communicators and opinion-formers in the social spaces; the … [Read more...] about The Hobson and Holtz Report – Podcast #599: May 16, 2011