For Immediate Release 164:
BA flummoxed by cyberflashing

In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories: British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers By 2022, most of the skills required for employability will be soft skills The length of YouTube videos people will watch on their phones continues to increase Gen Z…

For Immediate Release 147:
Tell Me a (Facebook) Story

Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics: Starbucks and plastic straws (listener comment from Kris Gallagher) British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’ Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media? Whatever the EU does about copyright laws, expect it to change social media globally Chatrooms come…

The big asks of British Airways

It’s hard to know what to fully make of the dreadful mess in which British Airways finds itself today. It follows over three full days of massive disruption to the airline’s business that has resulted in wide scale flight cancellations around the world, huge queues at terminals at the UK’s major airports and many in other countries, and a severe hit on reputation and trust that could cost BA dearly. According to BA, a computer systems failure led to all…

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