According to Brian Solis, the real (often untold) stories about digital transformation are the human struggles “change agents” face as they try to modernize their organizations. There are always colleagues, managers and others who don’t get it. Solis – futurist, best-selling business-book author and principal analyst at Prophet’s Altimeter Group…
A new voice joined the ranks of business podcasts this week in the form of Context Matters, a new audio podcast from Brian Solis and Chris Saad. The podcast’s focus is clear: Context Matters is a podcast featuring discussions at the intersection of business, technology & culture. The first episode…
On July 12, 2013, Brian Solis spoke at a B2B Huddle event in London. Brian is widely regarded as one of the most credible and compelling speakers on topics and themes related to business disruption, transformation, and change. He’s the author of three best-selling business books and co-author of two…
A guest post by Brian Solis. Businesses are aspiring to find the fountain of truth. Social media professionals believe that transparency and authenticity reveal the way. It does, to some extent. But it doesn’t answer how businesses can earn relevance among a new genre of connected consumers simply by embracing…
In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It’s not about social media nor is it about B2B vs B2C. Brian believes that it comes back to basics.…
