Brian Solis Archives - NevilleHobson.com

New Report on Change Agents: the Unsung Heroes in Digital Transformation

According to Brian Solis, the real (often untold) stories about digital transformation are the human struggles “change agents” face as they try to modernize their organizations. There are always colleagues, managers and others who don’t get it. Solis – futurist, best-selling business-book author and principal analyst at Prophet’s Altimeter Group – has written a 29-page report that examines how the people behind digital transformation lead change from within their organizations. From the report’s executive summary: In a world where digital…

Brian Solis and Chris Saad launch Context Matters podcast

A new voice joined the ranks of business podcasts this week in the form of Context Matters, a new audio podcast from Brian Solis and Chris Saad. The podcast’s focus is clear: Context Matters is a podcast featuring discussions at the intersection of business, technology & culture. The first episode was posted on February 4 in which the two hosts discussed Uber, Microsoft HoloLens and “why ‘Women Shouldn’t Code’ according to some people.” It’s just over 35 minutes. Give it…

FIR Speakers and Speeches: Brian Solis at The B2B Huddle in London

On July 12, 2013, Brian Solis spoke at a B2B Huddle event in London. Brian is widely regarded as one of the most credible and compelling speakers on topics and themes related to business disruption, transformation, and change. He’s the author of three best-selling business books and co-author of two others. His latest book – What’s The Future of Business? – was published in March. The sponsor of this event was Dell, who provided every participant with a free copy…

Brian Solis and the evolution of social business

A guest post by Brian Solis. Businesses are aspiring to find the fountain of truth. Social media professionals believe that transparency and authenticity reveal the way. It does, to some extent. But it doesn’t answer how businesses can earn relevance among a new genre of connected consumers simply by embracing new technologies. The future of relevance requires “social” to become a philosophy….a way of business and a way of life. When Charlene Li and I studied the evolution of Social…

Brian Solis, new marketing, and the four moments of truth

In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It’s not about social media nor is it about B2B vs B2C. Brian believes that it comes back to basics. Who are we trying to reach? Where are they engaged? What do they value? And, how do they make decisions? The answer lies in something bigger than a new marketing…