The cost of defying public opinion about doing business in Russia

As the continuing war that followed the Russian invasion of Ukraine in February 2022 passed its 90th day, the tragedy that has befallen Ukraine at the hands of Russia knows no bounds. The Donbas region in the east of Ukraine is but a wasteland with a death toll in the many thousands. After months of non-stop shelling and bombing, the city of Mariupol is it’s own vision of Hell on earth. Many Ukrainians have been shipped off to the interior…

Brands and the agony of Ukraine

Today marks a sinister milestone for Ukraine. One month ago, on 24 February 2022, Russia began an invasion of the Eastern European country that has caused huge human suffering and death, and the immense destruction of property and the country’s very infrastructure. Internationally considered a war of aggression – over 140 countries have condemned Russia – the invasion is the largest military assault on a European state since the second world war. By many accounts, well over three million people…

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