In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you'd think that brands (and Volkswagen in particular) would think twice - at least, think carefully - about actively doing anything that can negatively impact their brand reputation and instead do everything that promotes a sense of trust in their brand. Given that what's good, bad or ugly is often highly subjective it's hard to pinpoint a specific prank done by a … [Read more...] about Volkswagen pranks its tarnished reputation on April Fool’s Day
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FIR 187: It may be a Car but it Sounds like a Starship
With this September 2019 episode of The Hobson and Holtz Report or FIR 187, Shel and I discuss a handful of notable, even memorable, topics and include a segment we recorded two weeks beforehand in Winchester when we were together during Shel's UK trip. Automotive is a star feature of our discussion with a detailed exchange of views and thoughts on news out of the US about regulatory developments regarding electric cars, specifically on the sound they make. Which is a thing that concerns … [Read more...] about FIR 187: It may be a Car but it Sounds like a Starship